LIFT Orlando is a nonprofit comprised of business leaders who partner with local residents to break the cycle of poverty through holistic neighborhood revitalization.
The scope of this project was clearly bigger than the press conference we’d be covering. We wanted, more than anything else, to tell the true story of how an organization is partnering with locals for the betterment of the community and Orlando at-large. To do this, we wanted to film the demolition of the apartment complex that was a blight on the community and point to how the new development will help lead to positive transformation in the area. The event was destruction, but it was a significant milestone in strengthening the West Lakes community.
Canon EOS C100
Freefly Movi M5
DJI Phantom 2