Viewing entries in
Website Tips

User Experience for Websites Part 3

User Experience for Websites Part 3

Excellent video is at the center of the best websites, the ones that are pleasing to visit and effective at converting visitors into customers. But the first concern is having a great website. Even if you have fantastic video marketing campaigns, if your potential customers can't quickly understand what you do or how you can help them, your efforts to market to them may’ve been fruitless from the start.

User Experience for Websites Part 2

User Experience for Websites Part 2

Excellent video is at the center of the best websites, the ones that are pleasing to visit and effective at converting visitors into customers. But the first concern is having a great website. Even if you have fantastic video marketing campaigns, if your potential customers can't quickly understand what you do or how you can help them, your efforts to market to them may’ve been fruitless from the start.

User Experience for Websites Part 1

User Experience for Websites Part 1

Excellent video is at the center of the best websites, the ones that are pleasing to visit and effective at converting visitors into customers. But the first concern is having a great website. Even if you have fantastic video marketing campaigns, if your potential customers can't quickly understand what you do or how you can help them, your efforts to market to them may’ve been fruitless from the start.

7 Keys to a Successful Online Video Distribution Strategy

7 Keys to a Successful Online Video Distribution Strategy

If you’ve tried posting videos online in the past but haven’t seen the results you were hoping for, it might be because a) your video content or production was off the mark or b) your online video distribution strategy wasn’t developed well enough.

An online video distribution strategy is critical to the success of your video towards your end goals. It’s not a 'film it and they will watch' scenario, you must film it and then tell everyone to watch!

Here are seven components to include in your online video distribution strategy.

successful video distribution strategy

Optimize the video for search.

Why do we talk about SEO so much? Because it provides the opportunity for your video to be placed right in front of your target audience when they search for something like it.  SEO is part of the foundation of a successful video distribution strategy. Wherever your video is posted, it should be optimized for search. The title, tag, and description you use for your video are all very important to search engines who rely on that information to tell them what your video is about.

Optimize the video for sharing.

In addition to being optimized for search, you should also optimize your video for sharing across the internet. Things like share buttons, shortened URL’s, and a call to action that encourages viewers to share with their friends all contribute to helping your video go a step further past distribution and into becoming viral.

What is a viral video? Any video that’s shared and becomes popular among a group of people. You may not get a million views in one day, but you can consider viewers in your target audience sharing your video with other people like them a viral success.

Post the video on YouTube.

There’s no other way around it. If you want your video to have the widest distribution and the best chance to become viral, you must put it on YouTube. Resistance is futile and will only result in a huge missed opportunity. Even the biggest companies who can afford the more expensive video hosting solutions turn to YouTube for sharing their videos online. In fact, 69% of Fortune 500 companies have an active YouTube account.

YouTube is the place on the internet for viewing and posting online video, end of story. So, get started by creating a YouTube account using our step by step guide, then add your video to your YouTube account by following this checklist, and you will give your online video distribution strategy a giant push forward.

Add the video to your website.

YouTube is great, but you also want your videos to be displayed right on your website. Follow these tips for adding your video to your website, and then run tests to make sure the video shows up properly in search engines and can be viewed on a mobile device.

Send the video to your email subscribers.

Your email subscription list represents your most invested leads and customers, so you should send the video to them first to start off on the right foot and build momentum. Add the video to your email by adding a video thumbnail to the email that links directly to the video. If you’re linking to the video on your website, make sure your website is mobile friendly! If it is not, you’re better off linking to the video on YouTube.

Post the video to social media - more than once.

If you have thought ahead and developed an engaged social media community, then you should share the video with them according to best practices for each particular social media platform that you are active on.

For Facebook, use Facebook insights to see what day and time your fans are on Facebook the most, and post at that time. Post the video again at another peak time a day or two later. Also consider boosting the post through Facebook ads for even more reach.

On Twitter, you’ll want to post the video multiple times because of how quickly information moves. Post at different times of the day, and use different intro text each time. Also, YouTube videos will play inside of Twitter, so use your YouTube link when posting there.

Pinterest is another great platform to post to if you think your target audience spends time there. YouTube video thumbnails can be pinned and played inside of Pinterest as well.

Instagram can be used to promote your video even if you can’t post the whole thing. If it’s longer than the 15 second limit, then post the first 15 seconds as a teaser and encourage viewers to go to your website or YouTube channel to watch the rest.

Reach out to your partners or industry bloggers.

One of the great features that YouTube has is the ability to embed your video on any web page. This can give your video more reach if it is featured on other websites that your target audience visits. Develop key relationships with influential bloggers ahead of time and approach them with new video content that would be valuable to their visitors. Maybe even consider asking them what kind of video content they would be most likely to share with their audience to get some new ideas.

Once you have distributed your video, don't forget to track and measure the results. Using tools like Google Analytics, YouTube Analytics and Facebook Insights will provide valuable information that will help you optimize your online video distribution strategy the next time around.

 


How to Add Video to a Website the Right Way

How to Add Video to a Website the Right Way

HOW TO ADD VIDEOTO A WEBSITE

Adding video to your website is a great way to make your content more dynamic and effectively reach your target audience. But do you know how to add video to a website so that the maximum amount of customers discover and view it? Here are several tips on how to add video to a website the right way. Limit Your Videos To One Per Page

If you have multiple videos on one page, chances are that the subject matter of each video varies slightly. These videos are best served by being hosted on separate pages of your website, allowing visitors and search engines to focus on one video & topic area at a time. As a result, your page views increase, and there is more content floating around search engines waiting to be discovered. If you cram everything on one page, you can't optimize specifically enough to satisfy searchers, and you are putting all your money on one page.

Add Text Around Your Video

Even though your video is probably very informative, it is still important to include text on the page to introduce the video, provide context, and entice visitors to click play through teaser content. Text also helps search engines determine what that page of your website is about, and who to suggest it to. Also consider adding a transcript of the video below it, to assist those with hearing disabilities or those who simply cannot use the volume at the moment they are on your site. Including screenshots of the video throughout the transcript is another great way to connect with all of your visitors, even the ones who cannot play or hear the video.

Properly Markup Your Videos According to Schema Guidelines

All of the major search engines recognize Schema rules for marking up website content in such a way that search engines are able to understand what is on the page. They are just machines, after all. They can't actually watch your video and determine what it is about and who to suggest it to (not yet, anyway). Not only can this help improve your website's ranking in search engines, it can also help your video stand out among search results. Have you noticed that some videos have screenshots and extra information that shows up in search engines? That's because the videos on that site were properly marked up according to Schema's guidelines. The extra screenshot and information is considered a "rich snippet" of what is on that particular website page. If you were searching for a video about things to do in Orlando, would you choose search result #11 or search result #12?

Your videos can show up in search results like the one in #11 if you properly mark the up. All of the guidelines are detailed on the Schema.org website, or if you have WordPress you can search for a plugin that does it for you. One good plugin to check out is the All in One Schema Rich Snippets plugin. If you're not sure if your video is properly marked up, you can easily find out by searching Google. Just start the search with site: then the URL of the page your video is on to see if the search result includes a rich snippet.

Once you have done this, you should also submit a video sitemap to Google and Bing webmaster tools. This sitemap will tell search engines that you have videos on your site and where they can be located. For more information about video sitemaps, click here.

Not sure if your web developer has submitted one? You can test your site by going to Google and searching your site by typing site:your-url.com in the search box then clicking on the Video option. If a video sitemap has been submitted, you should see the pages with videos in the search results.

Add Social Sharing Buttons

If you want visitors to share your video, make sure to suggest that they share it, and include social sharing buttons on the page for all major social networks.

Keep Your Video Above The Fold

This will make sure your visitors know they have the option to watch a video about the topic instead of just read text, reducing the bounce rate of that page and increasing the amount of time visitors spend on your site.

 

About Talking Head Studio Headquartered in sunny Orlando, Florida, Talking Head Studio offers full-scale video production services to local businesses and national clients alike. Click here for more information on Talking Head Studio's video production services.