Marketing, especially online, is very visual. You must find ways to capture the attention of your audience and show them why they should consider your business. Photos can do just that.
But there’s a secret that many businesses haven’t discovered yet. That the quality of the photos you share matter just as much as the photos themselves.
Many don’t realize how unprofessional photos make their business look to the people they are trying to reach. You should be very protective over your business's image online, and professional photography is an investment that your business cannot afford to skip.
What are your photos saying to your customers? Are they saying that your business is reliable and professional? Or are they saying that your business cuts corners or doesn't value quality. Are they saying that your business is cutting edge and innovative? Or are they saying you are behind the times?
Your business needs great photos to represent it in many different places, including…
Photos can help you provide information to visitors in a way that is easy to skim quickly as opposed to blocks of text, making visitors stay on your site longer.
Google, Yelp, and other local listings.
If you are a B2C business, customers are most likely searching these sites first to find businesses like yours. Great photos can easily set your business apart from the competition, something that is very difficult to do on these sites. Even just posting photos of your location can help people find and recognize your business faster.
Just being on social media no longer gives you a competitive advantage, since most every business now has a presence on at least one platform. You must find new ways to capture your audience’s attention on social media, and there’s no better way to do that than visually. Great photos can also make your business competitive on Instagram, which is one of the most popular social media sites today and is based only on photo and video.
Professional headshots of your employees can also go a long way towards building trust and gaining leads on professional networking sites like LinkedIn.
Including compelling professional photos in your email marketing can increase click through rates to your website.
What kind of photos do you need?
We work with clients to put together a library of professional images of their business that they can pull from whenever they need to.
Some examples of photos you should include in a library of images of your business include:
- Photos of your location
- Photos of staff (to use on social networking sites, email and your website)
- Photos of staff interacting with customers (with approval)
- Photos of products
- Photos of equipment
- Photos of philanthropic and community outreach
- Photos of events
- Before and after photos
Stock photos are an option, but they can cost almost as much or more than a professional photographer, and at the end of the day, do not accurately depict your business. You also run the risk of using a stock photo that your competitors are also using, which can be embarrassing and reflect negatively on your business.
And always make sure to avoid using photos saved from Google or other sources, unless you have permission. Your business can very easily be slapped with a take down notice and a large fine for using someone else’s photos.
To start building a library of professional photos for your business, contact us today to learn about our photography packages.