Increase video views and clicks by following our easy checklist for sharing videos. Download the pdf version below and print to use with your next video project.

  • Host the video on your website.
    • If your website doesnt support video hosting, you can always embed a YouTube video instead. If you are going to be creating a lot of videos to attract people to your website, its best to have a video hosting solution.
  • Upload to YouTube.
    • Upload the video to your company channel.
    • Create a descriptive title with your desired keywords in it.
    • Create a detailed description of the content of the video, with a link to your website or landing page at the beginning.
    • Tag the video with as many relevant keywords as possible.
    • Categorize the video accurately.
    • Check to make sure the video is public.
    • Choose a great thumbnail (or upload one).
    • Add the video to a playlist you have already curated, or create a new playlist to add it to.
    • Add the location of the video.
    • Annotate the video to include a link to your website directly on the video.
  • Upload to Facebook.
    • Upload the video to your company Facebook page.
    • Add the location of the video or your company location.
    • Mention any related Facebook pages.
    • Add a website link and call to action that displays at the end of the video.
    • Boost the video with targeted Facebook ads.
    • Pin the video to the top of your Facebook page timeline.
    • Ask employees or friends to share the video.
  • Share on Twitter.
    • Share the link to the video on YouTube OR
    • Talk to your website developer about creating a twitter player card and share the video hosted on your website.
    • Share the video multiple times with relevant hashtags.
  • Pin on Pinterest.
    • Pin the video from YouTube, add a detailed description with relevant keywords.
  • Upload to Instagram.
    • Add the link to the video on your website in the company Instagram profile.
    • Upload a clip of the video (max video upload is 15 seconds).
    • Write a detailed description with relevant hashtags and mention that the link to the full video is in the profile.
  • Share with email subscribers.
    • Follow the instructions your email provider gives on sharing video content within an email OR
    • Take a screenshot of the video and overlay a play button over it in Photoshop or using a tool like Canva.com
    • Add the screenshot photo to the email and link it to the video on your website.