Have you been questioning whether or not your business should use video production as a component of its marketing strategy? Google’s research has found that companies who use video experience improved customer retention and engagement and highly recommends that businesses use video to tell their story. And with YouTube being the third most popular website on the internet, the popularity of and demand for video should be clear. But in case you need more convincing, here are three areas where video can be a powerful force for growing your business.
According to Forrester Research, one minute of video is equal to 1.8 million words. Sound crazy? That's because no matter how hard you try, words cannot replace the experience of seeing and hearing. Are you trying to sell through your website, social media, or email marketing through words only? Video gives you the power to communicate a lot of information simply and quickly. This is great for businesses who have more complicated products or services where the value needs to be explained.
Advertisements and headlines may grab your target audience's attention for a second, but video allows you to connect where it counts - on an emotional level. Think about what makes your business special and communicate that through video. You will build a cohesive brand image that your customers want to remain loyal to.
Anyone can add a great customer testimonial of their business on their website and add a name. But video testimonials show the face of a real person - along with their tone and expressions - that people can identify with. Again, this emotional connection is something that written words can’t accomplish as easily, and provides huge value to your business in the area of credibility and trust.
If you’re in the Orlando Metro area and looking for the next step in adding video production to your marketing strategy, contact us.
About Talking Head Studio Headquartered in sunny Orlando, Florida, Talking Head Studio is offers our full-scale video production services to local businesses and national clients alike.