Last week we took a look back at the major events in video marketing during the past year, and their implications for 2014. There’s no doubt that video will be the key to staying competitive and reaching new audiences in the new year. Here are several video marketing tips to follow for success in 2014:
Provide Value or Make an Emotional Connection to your Viewers
While you are developing your video concepts and story boards, at every turn ask yourself if your viewers will see the video as valuable and worthy to be shared with others. Are you teaching them something? Are you making them laugh or cry? Are you making their jaws drop? Are you entertaining them with an engaging story? If you stand to gain more from the video than your viewers, or if your video is looking a lot like a TV commercial that’s muted or fast forwarded through, it’s time to re-think your concept.
Have a Plan for Video Distribution
Posting your video on YouTube and crossing your fingers will not work in 2014. You must have a well thought out plan for distributing your video through multiple channels, including your website, YouTube, email and social media. Before you produce a single video in 2014, make sure you have developed your plan for getting your video to your target audience. Click here for more tips on creating a video distribution strategy.
Create Videos in a Variety of Lengths
In 2013 we saw the rise of micro video platforms like Vine and Instagram. These micro videos will become increasingly popular in 2014, and marketers will need to create native content between 6-15 seconds to be successful on these platforms. When you are planning your video concepts, consider the length of the video as well, and create a variety of short (6-15 seconds), medium (30-90 seconds) and long (3 minutes+) videos.
Create Videos That are Current & Relevant
The most successful video marketers have their finger on the pulse of what is going on in the world and in the lives of their customers, and create content in response to these events. Find and develop a great working relationship with a video production company in 2014 that will provide you the flexibility you need to create relevant videos with a short turn around time.
About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients.