video and online marketing statistics

It can be hard to keep track of the rapid changes and growth in marketing methods online, but it is vitally important in order for your business to grow and remain relevant. Here are 22 video and online marketing statistics your leadership and marketing teams need to know in 2015. 1. Videos on landing pages increase conversions by 86%. [Source]

2. There are 76 million millennials (born between 1981 and 2000) in the U.S. — 27% of the total population. [Source]

3. Customer testimonials have the highest effectiveness rating for content marketing at 89%. [Source]

4. B2B companies that blog generate 67% more leads than those without blogs. [Source]

5. Articles with images get 94% more views than those without. [Source]

6. Posts with videos attract three times as many inbound links as plain text posts. [Source]

7. 62% of marketers use video in their content marketing. [Source]

8. Two-thirds of firms plan to increase spending on video marketing in the coming year. [Source]

9. 77% of global Internet users watch video. [Source]

10. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. [Source]

11. Facebook accounts for 15.8% of total time spent on the Internet. [Source]

12. 75% of smartphone owners watch videos on their phones; 26% at least once per day. [Source]

13. Over 70% of B2B marketers claim that video performs better than other content for producing conversions. [Source]

14. 52% of marketing professionals worldwide name video as the type of content with the best ROI. [Source]

15. Using the word ‘Video’ in email subject lines boosts open rates by 19%, increases click through rates by 65% and reduces unsubscribes by 26%. [Source]

16. Viewers watching video on their tablets and smartphones now accounts for 30% of all video views, an increase of 400% compared to 2012. [Source]

17. Unboxing videos have gotten 57% more views over last year. [Source]

18. 1 in 5 consumers report that they have watched an unboxing video. [Source]

19. 62% of people who view unboxing videos did so as part of their research on a product. [Source]

20. YouTube reaches more 18-34 year-olds than any cable network. [Source]

21. 72% of car buyers indicated that YouTube influenced their purchase by providing ‘in-action’ videos of vehicles they were interested in. [Source]

22. Video viewing on smartphones, computers and tablets peaks between 12-5pm, and online video viewing on TV’s peaks between 7-11pm. [Source]