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3 Reasons Why Video Production Is The Key to Improving B2B Sales

3 Reasons Why Video Production Is The Key to Improving B2B Sales

3 Reasons Why Video Production Is The Key to Improving B2B Sales

If you are committed to increasing your B2B sales in 2015, there is one unavoidable tool that you will need to get the job done: video production. Video has always been a valuable form of communication, but now sharing a video is as easy as loading a website or sending an email, making it accessible to use for B2B marketing and sales. In many cases, potential clients even expect video as part of the sales process.

Here are 3 reasons why you need to work with an Orlando video production company to drive B2B sales:

1. Video performs well in search engines, where businesses go to find solutions.

54% of B2B buyers begin the buying process with informal research around business challenges, and 78% of the time they are using the internet to conduct their research [Source:].

Business decision makers are heading to search engines to find information and discover solutions for what is holding them back. Wouldn’t it be great if your company was there with the answer to their problem right when they were searching for it?

Video can give you more real estate in search engines through video sharing platforms like YouTube, they can keep people on your website longer for a lower bounce rate, and they can increase the amount of likes and shares your website gets. All of these factors help get you in front of buyers by helping your business show up higher in search engines.

Read More: 3 Ways Video Can Help Your Business Rank Higher in Search Results 

2. Video provides a lot of information in a short amount of time.

For key decision makers who are busy and do not have a lot of time, video is a great way to tell them all they need to know about your product to make a decision. Whether that decision is to have a conversation with you about the product or to buy depends on what type of video you create and where it is presented in the sales process.

According to Forbes:

  • 75% of senior executives are watching business related videos online on a weekly basis.
  • 59% of executives questioned prefer video over text when the content is about the same topic.
  • 51% of executives under 40 made a business related purchase as the result of watching a video.

[Source: Video in the C-Suite: Executives Embrace The Non-Text Web]

3. Video testimonials give an honest portrayal of what businesses can expect when working with you. 

This is often the question that is in the mind of buyers. What will it be like to work with this company? Will they understand our needs? Will we be able to trust them? Video testimonials connect with decision makers because they are looking for the solution that your customers have already found in your company.

There is a transparency that comes with a video testimonial that is much different than a written testimonial or case study. In a survey of B2B marketers on LinkedIn, 89% of them said that gathering customer testimonials is the most effective content marketing tactic a business can use.

Read More: How to Effectively Ask For a Customer Testimonial Video  Working with an Orlando video production company can be the best thing your business does to increase B2B sales in 2015. To find out how to get started, contact us.

Improve Internal Communications with Video

Improve Internal Communications with Video


Video is an effective business tool for more than just marketing. Companies are now relying on video to improve internal communications. In fact, 93% of internal communications teams now see videos as an important tool.

Video can help you get the attention of employees, and explain lengthy or difficult subject matter with ease; making it more likely that the intended viewer will comprehend the message.

Videos can also improve internal communications by allowing companies to be more consistent and uniform in their communications, so that everyone is getting the same message in the same way.

Some examples of ways that companies can use video to improve corporate internal communications are:

  • Compliance training
  • Major meetings
  • Continuing education
  • Onboarding
  • Corporate news
  • Safety training
  • Replace or coincide with lengthy, complicated documents

The key to communicating effectively with video is to create well produced videos that are interesting, engaging, and relatively brief. They also need to be distributed well so that they are easy to find by employees.

Have you used video to improve communication in your company? Share your story!

Video Production is a Powerful Force for Business Growth

Video Production is a Powerful Force for Business Growth


Have you been questioning whether or not your business should use video production as a component of its marketing strategy? Google’s research has found that companies who use video experience improved customer retention and engagement and highly recommends that businesses use video to tell their story. And with YouTube being the third most popular website on the internet, the popularity of and demand for video should be clear. But in case you need more convincing, here are three areas where video can be a powerful force for growing your business.


According to Forrester Research, one minute of video is equal to 1.8 million words. Sound crazy? That's because no matter how hard you try, words cannot replace the experience of seeing and hearing. Are you trying to sell through your website, social media, or email marketing through words only? Video gives you the power to communicate a lot of information simply and quickly. This is great for businesses who have more complicated products or services where the value needs to be explained.


Advertisements and headlines may grab your target audience's attention for a second, but video allows you to connect where it counts - on an emotional level. Think about what makes your business special and communicate that through video. You will build a cohesive brand image that your customers want to remain loyal to.


Anyone can add a great customer testimonial of their business on their website and add a name. But video testimonials show the face of a real person - along with their tone and expressions - that people can identify with. Again, this emotional connection is something that written words can’t accomplish as easily, and provides huge value to your business in the area of credibility and trust.

If you’re in the Orlando Metro area and looking for the next step in adding video production to your marketing strategy, contact us.


About Talking Head Studio Headquartered in sunny Orlando, Florida, Talking Head Studio is offers our full-scale video production services to local businesses and national clients alike.