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20 Quotes To Inspire Your Online Video Marketing

20 Quotes To Inspire Your Online Video Marketing

online video marketing quotes

We can all benefit from a little inspiration and motivation now and then. Especially when it comes to online video marketing, which is uncharted territory for many businesses.

Whether you have been at online video marketing for a while or your just getting your feet wet, these 20 quotes will help you keep the goal in mind and inspire you to create something great.

ONLINE VIDEO MARKETING GARY VAYNERCHUK
ONLINE VIDEO MARKETING GARY VAYNERCHUK

"No matter what you do, your job is to tell your story." -Gary Vaynerchuk

ONLINE VIDEO MARKETING LISA LUBIN
ONLINE VIDEO MARKETING LISA LUBIN

"The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along.  Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.” -Lisa Lubin

 Related: What Smart Businesses Are Doing To Get Noticed Online

ONLINE VIDEO MARKETING han lung
ONLINE VIDEO MARKETING han lung

“How can you build a house without a blueprint? The answer is: you can’t. In the same way, a video without a storyboard is like a house without a foundation.” -Han Lung

ONLINE VIDEO MARKETING will keenan
ONLINE VIDEO MARKETING will keenan

“It’s not what you upload, it’s the strategy with which you upload. Kind of an update on the hollywood adage, ‘It’s not what you know, it’s who you know.’” -Will Keenan  

Related: 7 Keys To A Successful Online Video Distribution Strategy

ONLINE VIDEO MARKETING mike henry quote
ONLINE VIDEO MARKETING mike henry quote

“We’re operating in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user. Or an advertiser.” -Mike Henry

ONLINE VIDEO MARKETING SETH GODIN STORYTELLING QUOTE
ONLINE VIDEO MARKETING SETH GODIN STORYTELLING QUOTE

“Marketing is no longer about the stuff that you make, but about the stories you tell.” -Seth Godin

Related: How To Tell A Persuasive Business Story

ONLINE VIDEO MARKETING james wedmore video communication
ONLINE VIDEO MARKETING james wedmore video communication

"Stop thinking of ‘video marketing’ as this separate entity that is optional for your business.  Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” -James Wedmore

ONLINE VIDEO MARKETING adam hayes
ONLINE VIDEO MARKETING adam hayes

“Humor, where appropriate, is a great addition to your video… so embrace the personality of your product, and let it shine through!” -Adam Hayes

ONLINE VIDEO MARKETING Eric McFadden
ONLINE VIDEO MARKETING Eric McFadden

"People are products of their environment. If you want people to buy your products your products have to become part of their environment.” -Eric McFadden

ONLINE VIDEO MARKETING Steven Bochco
ONLINE VIDEO MARKETING Steven Bochco

"Film provides an opportunity to marry the power of ideas with the power of images.” -Steven Bochco

Related: Choosing the Right Video Production Company In Orlando

ONLINE VIDEO MARKETING Robert Weiss
ONLINE VIDEO MARKETING Robert Weiss

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” -Robert Weiss  

ONLINE VIDEO MARKETING Brian Halligan
ONLINE VIDEO MARKETING Brian Halligan

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” -Brian Halligan

ONLINE VIDEO MARKETING current marketing trends
ONLINE VIDEO MARKETING current marketing trends

“99% of people don’t market in the year that we actually live in.” -Gary Vaynerchuk

Related: Video Marketing Tips for 2014

ONLINE VIDEO MARKETING Arthur Ceria
ONLINE VIDEO MARKETING Arthur Ceria

"Risk - calculated risk - is key to success online.” -Arthur Ceria

ONLINE VIDEO MARKETING Tim Frick
ONLINE VIDEO MARKETING Tim Frick

“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind a well.” -Tim Frick

ONLINE VIDEO MARKETING Larry Weber
ONLINE VIDEO MARKETING Larry Weber

“…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” -Larry Weber

ONLINE VIDEO MARKETING Rick Levine
ONLINE VIDEO MARKETING Rick Levine

“Authenticity, honesty, and personal voice underlie much of what’s successful on the web.” -Rick Levine

Related: How To Effectively Ask For A Customer Testimonial Video

ONLINE VIDEO MARKETING Chad Hurley
ONLINE VIDEO MARKETING Chad Hurley

"I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.” -Chad Hurley

ONLINE VIDEO MARKETING mastaler
ONLINE VIDEO MARKETING mastaler

"Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.” -Debra Mastaler

Related: 3 Ways Video Can Help Your Business Rank Higher In Search Results

ONLINE VIDEO MARKETING David Meerman Scott
ONLINE VIDEO MARKETING David Meerman Scott

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” -David Meerman Scott

 

Micro Video Marketing: What Marketers Need to Know About This Next Big Trend

Micro Video Marketing: What Marketers Need to Know About This Next Big Trend

Micro Video Marketing

Like we shared in our last blog post, micro video is going to be a big video marketing trend in 2014. Here are four things you need to know about micro video for marketing:

What is micro video content?

Micro videos are short, 6-15 second video clips, often created through a micro video social media platform such as Vine, Instagram, or Snapchat.

Why is micro video becoming popular?

There are many different opinions on how long a marketing video should be to be most effective. Regardless of the length, we know that the video needs to capture the attention of the viewer within the first few seconds or else they lose interest and have already clicked on something else. We also know that the video needs to provide value (whether entertainment value or educational value) to the viewer in order to get them to watch the video all the way through, and to prime them to want to watch other videos you produce in the future.

Now, think of the behavior of internet and social media users. Think of how you initially read this blog post. Did you start reading from the beginning? Or, did you skim down through the bold titles to determine if this post was worth your time before you started reading?

Just like reading a newspaper, your customers are skimming web pages, mobile apps, and social media platforms for information that interests them. They are not stopping to watch or read everything they see.

So what micro video does is combine those two important elements of a successful marketing video into one and then delivers it in a format that can be viewed in the amount of time it takes to skim down a page.

We will talk more about how this is done next week, but the primary reason micro videos are popular is because they can be consumed quickly and easily.

Where is micro video popular?

Micro video hit the big time at the beginning of last year when Twitter launched an app specifically for creating and posting micro videos called Vine. Instagram quickly followed by adding a video feature to their already wildly successful app. Also in 2013, Snapchat became another popular way for people and brands to create & share micro videos.

But, micro videos are not just popular on platforms that were created specifically for them. They have also become popular on Facebook, and they can be shared in other areas such as YouTube, website pages, blogs, Twitter, and Google+.

Who is micro video popular with?

Newer micro video platforms like Vine, Snapchat, and a host of other apps being introduced daily are most popular with the early adopting crowd, which tends to be millenials. However, Instagram use is rapidly growing among baby boomers, and micro videos are becoming popular in more established areas of the web like websites, YouTube and Facebook.

Facebook recently released an update for their mobile app that automatically plays videos in NewsFeeds, which is a great opportunity for marketers to use micro videos.

Next week, we will share some examples of how brands are using micro videos successfully, and share some tips on how your business can take advantage of this trend and beat out your competition.

 

Video Marketing Tips for 2014

Video Marketing Tips for 2014

video marketing 2014

Last week we took a look back at the major events in video marketing during the past year, and their implications for 2014. There’s no doubt that video will be the key to staying competitive and reaching new audiences in the new year. Here are several video marketing tips to follow for success in 2014:

Provide Value or Make an Emotional Connection to your Viewers

While you are developing your video concepts and story boards, at every turn ask yourself if your viewers will see the video as valuable and worthy to be shared with others. Are you teaching them something? Are you making them laugh or cry? Are you making their jaws drop? Are you entertaining them with an engaging story? If you stand to gain more from the video than your viewers, or if your video is looking a lot like a TV commercial that’s muted or fast forwarded through, it’s time to re-think your concept.

Have a Plan for Video Distribution

Posting your video on YouTube and crossing your fingers will not work in 2014. You must have a well thought out plan for distributing your video through multiple channels, including your website, YouTube, email and social media. Before you produce a single video in 2014, make sure you have developed your plan for getting your video to your target audience. Click here for more tips on creating a video distribution strategy.

Create Videos in a Variety of Lengths

In 2013 we saw the rise of micro video platforms like Vine and Instagram. These micro videos will become increasingly popular in 2014, and marketers will need to create native content between 6-15 seconds to be successful on these platforms. When you are planning your video concepts, consider the length of the video as well, and create a variety of short (6-15 seconds), medium (30-90 seconds) and long (3 minutes+) videos.

Create Videos That are Current & Relevant

The most successful video marketers have their finger on the pulse of what is going on in the world and in the lives of their customers, and create content in response to these events. Find and develop a great working relationship with a video production company in 2014 that will provide you the flexibility you need to create relevant videos with a short turn around time.

Follow Us!

Lastly, follow the Talking Head Studio Facebook page or LinkedIn Company Page as we continue to provide you with the latest video marketing tips and trends to stay competitive throughout 2014.

About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients.

2013 Video Marketing Year in Review

2013 Video Marketing Year in Review

2013 video marketing

2013 is coming to an end, but we can’t look forward to a successful new year until we look back and learn from the year that is passing. Like 2012, 2013 continued to be a break out year for video marketing, particularly online. Here are a few of the biggest events & statistics in video marketing for 2013.

The Harlem Shake Took Over

The Harlem Shake, a viral video meme, took over the internet in early February 2013. At it’s peak, over 40,000 versions of The Harlem Shake were uploaded in one day to YouTube. Many businesses saw the meme as an opportunity to be relevant and have a little fun, and filmed their own versions of The Harlem Shake. Some were successful, others weren’t, but the meme made many businesses realize the opportunities that are available to them it they are current and relevant online through video content.

Vine & Instagram Video Hit the Scene

In January, Twitter introduced a new app called Vine, designed to create and share short, 6 second looping videos. In June, Instagram responded by introducing a video feature of their own that allowed users to create and share short 15 second videos. The popularity of the video features on these apps emphasize the importance of marketers to master short form video and incorporate it into their video marketing strategy going in to 2014.

K-Mart and Dove Transcend the Traditional Television Commercial

K-Mart and Dove were able to achieve what very few businesses have been able to accomplish: their traditional television commercials turned into viral online videos. While this is not the first time that TV commercials have gone viral, it is rare and gives two examples of great content combined with an online and offline strategy that marketers can learn a great deal from. Learn more about what they did right in our blog Viral Commercials Pay Off Big for Businesses.

The Number of Online Video Viewers Continued to Climb

In January 2013, 179 million people watched 36 billion videos online. Ten months later, those numbers both jumped by over 10 million, with 189 million people watching 49 billion online videos during the month of October.

These numbers are expected to continue to climb, and most marketers are already planning to invest significantly more resources into online video for their websites, YouTube and social media in 2014. Expect to see more quality, innovative content from brands in the upcoming year.

WestJet Showed Us That Marketers Don’t Ruin Everything

December of 2013 gave us a sneak peak into the kind of quality, innovative content we can (hopefully) look forward to in 2014 with it’s WestJet Christmas Miracle video on YouTube. This powerful display of generosity and Christmas spirit was also an impressive display of logistics, strategy, and commitment by the Canadian airline company.

While thousands of brands are relentlessly competing for our attention and our dollars during Christmas, WestJet did the opposite. And in four days managed to get almost 10 million views for their 5 minute YouTube video.

Here’s the video if you haven’t seen it yet…we dare you not to start getting choked up around the 3 minute mark.

Can you think of any other important milestones or events in video marketing this year that we missed? Share them with us over on our Facebook page, www.facebook.com/talkingheadstudio.

 

About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients.

 

How to Prepare for an On Camera Interview

How to Prepare for an On Camera Interview

Preparing for an On Camera Interview

Most video marketing requires one important element - a person to tell the story! It can be nerve wracking being the one to do an on camera interview and tasked with telling the story of your organization. Here are three great ways you can prepare for an on camera interview:

Have a conversation.

Don’t think of yourself as a news anchor delivering the news, just think of yourself as having a conversation with one person from your target audience. To prepare for an on camera interview, practice by sharing your story with others in natural conversation. Take a mental note of the questions they ask or the difficulty they may have understanding something and think about how you can explain it better next time. A good video production company will also help to guide you with engaging questions in a conversational manner.

Eliminate distractions.

You don’t want the viewer to be distracted by your personal appearance. To prepare for an on camera interview, choose clothes that you feel comfortable in, and that is appropriate for your target audience. Also ask your video production company if they work with a hair and makeup artist. Touch ups to improve your complexion and reduce shine can go a long way towards shifting the focus from you to the story you are telling.

Keep the goal in mind and speak from the heart.

Why are you do the on camera interview in the first place? To share the heart of your company? To raise funds for your cause? Whatever it is, be authentic and remember the purpose in what you are sharing. It will make your passion shine through and bring life to the interview.

While it’s great to prepare for an on camera interview, what’s most important is that you feel comfortable. There is endless tape, so don’t be nervous about getting it right the first time. A great video production company will put you at ease, and make you look like a rock star through post production editing. That’s what we do here at Talking Head Studio! You focus on telling your story, and we do the rest.

on_camera_interview__large
on_camera_interview__large

About Talking Head StudioHeadquartered in sunny Orlando, Florida, Talking Head Studio is offers our full-scale video production services to local businesses and national clients alike.