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How to Promote an Event with Social Media

How to Promote an Event with Social Media

HOW TO PROMOTE AN EVENT WITH SOCIAL MEDIA

The success of your event depends on how well you promote it, and event promotion can be tricky. Social media helps, but there are some best practices to follow in order to get the most exposure for your event.

Here is a checklist of ways to promote an event with social media to get you started:

Create the accounts. When you promote an event with social media, you must first decide what accounts to use. Choose whether you will promote the event from your organization’s social media accounts, or if you will create new accounts for the event.

Come up with a hashtag. Brainstorm to come up with a hashtag dedicated to the event, and display it on all promo materials, and in all posts. Look for a hashtag that is simple, relevant to the event, and that isn’t used by anyone else on Twitter or Facebook.

Create a video. Create a short promo video for the event that people will want to share, & distribute it on your social media accounts. For more tips on how to distribute your video, see our blog on 7 Keys to a Successful Online Distribution Strategy.

Create graphics. Create graphics for your event to share on your social media accounts. This will require creating custom sizes for each platform. For example: Facebook Post, Facebook Ad, Facebook Event, Twitter Card, Instagram. Canva.com is a helpful tool for creating custom sized graphics for the major social media platforms.

Create a Facebook event. Create an event on Facebook with an image and as many details as possible, and ask your followers to RSVP.

Add social sharing buttons to online ticket purchases. If guests are buying tickets online, include social media sharing buttons for them to share their plan to attend your event with their friends.

Involve your speakers/performers. Ask your speakers to promote the event on their social media accounts. Provide them with the event graphics you created so that they can share them on social media for more engagement.

Buy ads on Facebook. Events are best promoted on Facebook through ads, especially if it is the inaugural event. Create visual, engaging ads that are targeted to your audience and location.

Do giveaways. Give away tickets to the event on social media. You can do this a number of ways, but try to make it an incentive for people to share the event with their friends.

Live tweet. Have a volunteer or someone on staff live tweet the event with lots of photos and the event hashtag.

Hire a photographer. Hire a professional photographer to take photos at the event so that you can share them on social media after the event to raise awareness and promote the next event.

Record testimonials from attendees. Follow up with attendees and hire a videographer to record testimonials for use in promoting the next event on social media.

Do you have a tip for promoting an event on social media? Share it in the comments below!

 

Video Production is a Powerful Force for Business Growth

Video Production is a Powerful Force for Business Growth

VIDEO PRODUCTION

Have you been questioning whether or not your business should use video production as a component of its marketing strategy? Google’s research has found that companies who use video experience improved customer retention and engagement and highly recommends that businesses use video to tell their story. And with YouTube being the third most popular website on the internet, the popularity of and demand for video should be clear. But in case you need more convincing, here are three areas where video can be a powerful force for growing your business.

Sales

According to Forrester Research, one minute of video is equal to 1.8 million words. Sound crazy? That's because no matter how hard you try, words cannot replace the experience of seeing and hearing. Are you trying to sell through your website, social media, or email marketing through words only? Video gives you the power to communicate a lot of information simply and quickly. This is great for businesses who have more complicated products or services where the value needs to be explained.

Branding

Advertisements and headlines may grab your target audience's attention for a second, but video allows you to connect where it counts - on an emotional level. Think about what makes your business special and communicate that through video. You will build a cohesive brand image that your customers want to remain loyal to.

Credibility

Anyone can add a great customer testimonial of their business on their website and add a name. But video testimonials show the face of a real person - along with their tone and expressions - that people can identify with. Again, this emotional connection is something that written words can’t accomplish as easily, and provides huge value to your business in the area of credibility and trust.

If you’re in the Orlando Metro area and looking for the next step in adding video production to your marketing strategy, contact us.

 

About Talking Head Studio Headquartered in sunny Orlando, Florida, Talking Head Studio is offers our full-scale video production services to local businesses and national clients alike.

 

New Facebook News Feed Makes Video a Priority

New Facebook News Feed Makes Video a Priority

facebook news feed video

Visual content in the form of photos and videos has emerged as the most valuable content on social media, and now it's even more important in the latest Facebook News Feed update. Facebook announced last week that they are releasing a completely new News Feed. Though Facebook has gone through many changes over the years, but the News Feed has stayed pretty much the same. In fact, this will be the first major update to the News Feed since 2006.

Facebook has made the purpose of this update very clear: to develop a visual ‘newspaper’ of the stories that are most important to you. In the new update, information will be organized into sections, and visual content such as photos and videos will be better featured and receive optimal screen time.

So what does this change mean for your business Facebook page? Here are 2 things you can do to take advantage of these new changes before your competition does:

Invest in Your Facebook Cover Photo

One of the changes in the new Facebook News Feed update is that when someone likes your page, your cover photo shows up in their friends News Feed. This gives you a massive amount of screen real estate for free, but if you don’t have a well done cover photo, you’ll miss out on this opportunity. Make sure your cover photo is a high resolution, professional image: either a photograph that demands attention or a branded graphic that has been professionally designed.

Your cover photo must pique the attention of the viewer will giving them a basic understanding of what you’re about. Think of the cover photo as being as important as a sign you would hang on your building - this is the online sign people will see that identifies you and draws passersby inside for a better look.

Invest in a Video Strategy

With the new Facebook News Feed update, video becomes just as important as images. If you aren’t currently using video on your Facebook page you need to start - NOW! Whether it is how-to videos, client testimonials, or your business’s version of the Harlem Shake (just kidding on that last one), videos are the key to getting more value out of your Facebook page.

A focus on visual content is where social media is headed, which makes sense because the brain translates images 60,000 times faster than text. Focus on these two areas in your Facebook strategy, and you will be well prepared to succeed as these new Facebook changes roll out over the next few weeks.

About Talking Head Studio Headquartered in sunny Orlando, Florida, Talking Head Studio is offers our full-scale video production services to local businesses and national clients alike.