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12 Ways To Use Video To Promote Your Next Event

12 Ways To Use Video To Promote Your Next Event

These days video is a necessity for anyone putting on an event or conference.

Video helps increase the buzz and excitement around your event, provides content for future marketing efforts, and creates additional revenue streams.

From fundraisers and galas to conferences and trade shows, here are 12 ideas for using video before, during and after your next event:


Before The Event

Video Invites

Have keynote speakers or special guests record a short video invitation to the event to share on social media and to use in online video ads. Bonus Tip: If your speaker or special guest has a large audience, use Facebook ads to target their fans who live near the event location with the video invite. 


Save The Date

You might not have all the details worked out, but you can at least create a short video once the dates and location of the event are finalized to get people thinking an planning. Include clips from last years event or shots of the city and venue where the event will be taking place. 


Hype Video

Encourage registrations and ticket sales with a hype video featuring highlights from the previous years event to be posted on social media, in email marketing, and on registration landing pages. This video can be created during the event to be shown at the end to encourage early bird registration for the following year. 


During The Event

Event Announcements

Make event announcements more exciting and memorable by using short videos to communicate essential event information. 


Sponsor Videos

Offer short video spots as part of a sponsorship level, to be played before presentations as well as on the event social media pages.


Speaker Intros

Show a video intro for your speakers to help draw in the audience and get them excited about the presentation. 


Videos During Sessions

Help your speakers better convey their message with greater impact by providing the audio/visual setup needed to play videos during their presentations. 


Videos Of Sessions

Record the full sessions to post on your website and social channels for marketing, or as an additional revenue stream by providing the videos for a fee.



Have a video crew travel around the event interviewing attendees, sponsors, and presenters and asking them to share what they have enjoyed about the event and how it has impacted them. 



While you have your special guests and keynote speakers at your event, take advantage of it by doing a quick interview with them to post at a later date on your social channels. 


After The Event

Recap Video

Post a video with all of the highlights and most memorable moments from the event for attendees to enjoy and share. 


Share Videos Gathered During The Event

Throughout the year leading up to the next event, trickle out videos that were recorded at the event, including clips and sound bytes from sessions, testimonials, and interviews.


Putting on the best events requires flawless technical logistics. You can depend on Talking Head Studio for your audio, visual, lighting, and video production needs. Contact us for a free quote.