Viewing entries tagged
orlando

Business Documentary Film, Studio Adorn

Boudoir photography has been creating quite the buzz with wedding photographers in Orlando. It is often offered as an add on to wedding photography. They photographer will set up a photo shoot prior to the wedding and on the morning of the wedding day the bride will surprise her man with a little book of the photos taken during the shoot. It's also common for photographers to hold "boudoir bashes" and schedule shoots back to back at a local hotel located in Central Florida. When my friend and colleague, Sivan Rettew, from Sivan Photography announced she was adding boudoir photography to her services I was excited to see how she would approach the style. I've seen a lot of photographers put out raunchy boudoir photos. It is a style that should be classy and bring out the beauty of the women in front of the camera. This is what I love about Sivan's portfolio and it is also the atmosphere that she created at the studio she opened last year, Studio Adorn. It is located in West Orlando and available for photography shoots and offers a stress-free alternative to finding a classy hotel.

I sat down with Sivan and her husband Craig to find out more about the studio and what led them to open Studio Adorn.

Orlando, You Don't Know The Half Of It

Orlando, You Don't Know The Half Of It

Orlando you don't know the half of it

Orange County Mayor Teresa Jacobs and the Metro Orlando Economic Development Commission officially revealed their new Orlando marketing initiative at the 2014 Orange County Economic Summit on Tuesday.

The main tagline for the new branding is:

“Orlando. You Don’t Know The Half Of It.”

The campaign will capitalize on the world’s familiarity with Orlando as a tourist destination, but ask them to expand their view of the city to recognize its vibrant metro area, growing business sector, and exceptional quality of life.

“Orlando’s brand isn’t about who we are going to be, but who we are right now” said Mayor Jacobs during her presentation at the Summit.

Among the target audience for this new branding are key decision makers involved in business relocation initiatives. But Mayor Jacobs and the EDC also have organic growth in mind. She's hoping the new brand will develop a deeper sense of pride & ownership among Orlando residents so that they will help spread the word about how great it is to live & do business in Orlando, Florida.

Mayor Jacobs also highlighted their focus on entrepreneurship and small business, and encouraged business leaders to share their stories of innovation and success in the Orlando area.

The initiative is the culmination of an 18 month research and creative process by the Regional Branding Committee, with the help of Winter Park advertising agency Anson Stoner. The Metro Orlando EDC has high hopes for the impact the new branding will have on the local economy. They project that the average Orlando area wage will increase 20% in 5 yrs, and that there will be a $162 return for the community on each $1 invested in marketing campaign.

For more on Orlando’s new branding initiative, visit Metro Orlando Economic Development Commission website: http://www.orlandoedc.com/

Tell your Orlando company's story of success and innovation through video. Contact Talking Head Studio for a consultation.

Four Reasons Why It's An Exciting Time to Live and Work in Orlando

Four Reasons Why It's An Exciting Time to Live and Work in Orlando

I love orlando

Without a doubt Disney put Orlando on the map as a worldwide tourist destination, but now the city of Orlando is making a name for itself apart from its tourism roots. It’s an exciting time to be living and working here in Orlando, and here’s four reasons why: A Thriving Creative Community

Urban ReThink

Obviously Orlando has the creativity of Walt Disney World in it’s backyard, but we're also starting to become known for our dense pockets of creatives in the areas of art, digital media, music, photography, videography, and design.

Organizations like Art House Orlando and Urban ReThink are helping Orlando to develop and retain its creative talent, transforming it into a hub of creativity nationwide that could stand side by side with cities like Austin and Portland.

Big City Food

Ravenous Pig Heirloom Tomato TartThe James Beard Foundation Awards are the most prestigious honor in the food and beverage industry. This year, Chefs from four Orlando restaurants were represented among the nominees, including The Ravenous Pig and Luma on Park.

Orlando also has one of the most active food truck scenes in the country, with food truck events around the city on every day of the week (Have you tried the 420 Burger from Crooked Spoon food truck yet?!). And if it’s barbeque you’re looking for, Orlando is also home to the award winning 4 Rivers Smokehouse.

Entrepreneurial Hub

If you’re looking to start a business, Orlando is a great place to learn and network. Orlando is becoming widely recognized as a center for new business and innovation. Orlando is also home to the National Entrepreneur Center, a joint effort between Walt Disney World, University of Central Florida, and the Orange County Government.

Gary Vaynerchuk at the BIG Summit

The Orlando Regional Chamber of Commerce developed an Entrepreneur Academy and also puts on the BIG Summit every year for entrepreneurs and startups, which has attracted well known speakers including Gary Vaynerchuk.

Tax incentives and lower costs than saturated areas like NYC & Silicon Valley have attracted tech companies, startups, and talent to the area. As a result, Orlando has also been recognized by Entrepreneur Magazine as the Number One City for Entrepreneurs, and in the Top 10 for Best Cities to Start a Small Business.

Quality of Life

If you can stand the heat of an average of 107 days over 90 degrees each year, you can’t beat the quality of life here in Orlando. You can enjoy the year round greenery & fresh air on the many bike and walking trails have been developed throughout the Orlando metro area. There’s also no shortage of water around Orlando. From the lakes to the springs to the beaches, you could visit a different spot every weekend for years if you wanted to.

Orlando has been recognized by Forbes as #9 on America's Safest Cities list, and #26 on the Best Cities for Singles list. When compared to other major cities, the cost of living in Orlando is low, so you get more home for your money.

At Talking Head Studio, we feel fortunate to live and work in the Orlando community and are excited to be a part of its continued growth and success!

live and work in Orlando

About Talking Head Studio Headquartered in sunny Orlando, Florida, Talking Head Studio is offers our full-scale video production services to local businesses and national clients alike.

 

Feature Photo Credit: Scott Smith (SRisonS) via Compfight cc

How To Tell A Persuasive Business Story

How To Tell A Persuasive Business Story

HOW TO TELL A PERSUASIVE BUSINESS STORY

Science has proven that we understand and respond better when we receive information in the form of a story. Telling a persuasive business story is harder than writing a list and relaying statistics - it takes creativity and vulnerability. But in the end, you develop a relationship with your audience that is worth the extra effort. You engage their emotions & imaginations, and become memorable. We forget statistics and bullet points, but we don't forget a good story. So how do you develop your persuasive business story? Here's a road map that will help:

Determine the Purpose In any story, you'll want to first determine the purpose of why you are telling it. To educate, to caution, to persuade, to inspire, to entertain?

For example, when you want to persuade your audience to do business with you, you might tell the story of how your company was started, and what special experience & success you have had that makes you trustworthy & credible.

When you're deciding what story you will tell, start with the purpose in mind and the conclusion you want your audience to come to.

Provide the Setting When you have determined what story you will tell, you must start by introducing the story. Giving the who, what, when, where details helps give your audience context and creates a visual in their mind. This gives your audience something to relate to and puts them inside your story.

If you're company was started by your CEO in a little warehouse off of Orange Avenue in Orlando during the late 80's, share those details!  A great real life example of this is Apple. Many people know the story of how Steve Jobs and Steve Wozniak started the company from Jobs' parents garage in California in the 70's. Their story is one that people can identify with, and all of the sudden this big, successful corporation becomes more personal and relatable, and you find yourself wanting these underdogs to succeed.

When you provide the setting for your story, you capture the audience's attention and the story feels more familiar to them. Anyone can spit out statistics and bullet points, but it's emotions like familiarity that start to develop that emotional bond that makes the story memorable, making an impact that's deeper than the intellectual level.

Introduce the Inciting Incident A story is not a story unless there is a conflict. In screenwriting, this moment of conflict is called the inciting incident. It's when the way things should be are disrupted, and the main characters must overcome obstacles to restore balance and reach their goals.

It's within this part of the story that the emotional bond that started in the introduction begins to become stronger. It puts the viewer in your corner, making them emotionally invested in seeing you succeed.

If you are trying to persuade the viewer to purchase your product or service, focus on their inciting incident. What has happened that has thrown off the balance in their lives, and how does your product or service solve that problem and help them succeed?

Introduce the Resolution The resolution is the final part in the architecture of any story. It's where the protagonist makes a decision, and that decision resolves the conflict and restores balance.

In the previous example, your product or service is presented as the solution to the conflict. So the resolution is what happens as a result of the customer using your product or service. The story is about the struggle, the customer is the protagonist, and you have the solution that resolves their conflict.

One more tip...

When telling the stories for your business, make sure that they are honest, simple, and easily re-told. Your audience can sniff out inconsistencies and half truths, which will destroy the relationship you are trying to develop with them.