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20 Quotes To Inspire Your Online Video Marketing

20 Quotes To Inspire Your Online Video Marketing

online video marketing quotes

We can all benefit from a little inspiration and motivation now and then. Especially when it comes to online video marketing, which is uncharted territory for many businesses.

Whether you have been at online video marketing for a while or your just getting your feet wet, these 20 quotes will help you keep the goal in mind and inspire you to create something great.

ONLINE VIDEO MARKETING GARY VAYNERCHUK
ONLINE VIDEO MARKETING GARY VAYNERCHUK

"No matter what you do, your job is to tell your story." -Gary Vaynerchuk

ONLINE VIDEO MARKETING LISA LUBIN
ONLINE VIDEO MARKETING LISA LUBIN

"The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along.  Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.” -Lisa Lubin

 Related: What Smart Businesses Are Doing To Get Noticed Online

ONLINE VIDEO MARKETING han lung
ONLINE VIDEO MARKETING han lung

“How can you build a house without a blueprint? The answer is: you can’t. In the same way, a video without a storyboard is like a house without a foundation.” -Han Lung

ONLINE VIDEO MARKETING will keenan
ONLINE VIDEO MARKETING will keenan

“It’s not what you upload, it’s the strategy with which you upload. Kind of an update on the hollywood adage, ‘It’s not what you know, it’s who you know.’” -Will Keenan  

Related: 7 Keys To A Successful Online Video Distribution Strategy

ONLINE VIDEO MARKETING mike henry quote
ONLINE VIDEO MARKETING mike henry quote

“We’re operating in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user. Or an advertiser.” -Mike Henry

ONLINE VIDEO MARKETING SETH GODIN STORYTELLING QUOTE
ONLINE VIDEO MARKETING SETH GODIN STORYTELLING QUOTE

“Marketing is no longer about the stuff that you make, but about the stories you tell.” -Seth Godin

Related: How To Tell A Persuasive Business Story

ONLINE VIDEO MARKETING james wedmore video communication
ONLINE VIDEO MARKETING james wedmore video communication

"Stop thinking of ‘video marketing’ as this separate entity that is optional for your business.  Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” -James Wedmore

ONLINE VIDEO MARKETING adam hayes
ONLINE VIDEO MARKETING adam hayes

“Humor, where appropriate, is a great addition to your video… so embrace the personality of your product, and let it shine through!” -Adam Hayes

ONLINE VIDEO MARKETING Eric McFadden
ONLINE VIDEO MARKETING Eric McFadden

"People are products of their environment. If you want people to buy your products your products have to become part of their environment.” -Eric McFadden

ONLINE VIDEO MARKETING Steven Bochco
ONLINE VIDEO MARKETING Steven Bochco

"Film provides an opportunity to marry the power of ideas with the power of images.” -Steven Bochco

Related: Choosing the Right Video Production Company In Orlando

ONLINE VIDEO MARKETING Robert Weiss
ONLINE VIDEO MARKETING Robert Weiss

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” -Robert Weiss  

ONLINE VIDEO MARKETING Brian Halligan
ONLINE VIDEO MARKETING Brian Halligan

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” -Brian Halligan

ONLINE VIDEO MARKETING current marketing trends
ONLINE VIDEO MARKETING current marketing trends

“99% of people don’t market in the year that we actually live in.” -Gary Vaynerchuk

Related: Video Marketing Tips for 2014

ONLINE VIDEO MARKETING Arthur Ceria
ONLINE VIDEO MARKETING Arthur Ceria

"Risk - calculated risk - is key to success online.” -Arthur Ceria

ONLINE VIDEO MARKETING Tim Frick
ONLINE VIDEO MARKETING Tim Frick

“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind a well.” -Tim Frick

ONLINE VIDEO MARKETING Larry Weber
ONLINE VIDEO MARKETING Larry Weber

“…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” -Larry Weber

ONLINE VIDEO MARKETING Rick Levine
ONLINE VIDEO MARKETING Rick Levine

“Authenticity, honesty, and personal voice underlie much of what’s successful on the web.” -Rick Levine

Related: How To Effectively Ask For A Customer Testimonial Video

ONLINE VIDEO MARKETING Chad Hurley
ONLINE VIDEO MARKETING Chad Hurley

"I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.” -Chad Hurley

ONLINE VIDEO MARKETING mastaler
ONLINE VIDEO MARKETING mastaler

"Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.” -Debra Mastaler

Related: 3 Ways Video Can Help Your Business Rank Higher In Search Results

ONLINE VIDEO MARKETING David Meerman Scott
ONLINE VIDEO MARKETING David Meerman Scott

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” -David Meerman Scott

 

Improve Your Online Video Marketing with Facebook Video Ads

Improve Your Online Video Marketing with Facebook Video Ads

Improve Your Online Video Marketing with Facebook Video Ads

The Future of Video Marketing is Facebook AdsHere’s yet another reason to add professional video production to your marketing budget: Facebook is moving towards providing video ads to businesses.

You may have noticed that recently the videos in your Facebook NewsFeed have started to play automatically. Facebook is preparing to start offering video advertising to companies through 15 second clips that automatically start playing (without sound) when people scroll past them on their NewsFeeds. No word on when these new Facebook ads will roll out to all pages, although a select few brands have already been granted access to them.

Why You Should Invest in Facebook Video Ads The audience targeting that will be possible with video Facebook ads is a huge reason why you need to seriously consider adding them to your marketing plan. More than any other platform at any other time in history, you have the power to deliver the right message to the right person at the right time…and isn’t that the whole goal of marketing to begin with?

What Videos Will Be Successful with Facebook ads? Being successful with Facebook video ads will require creativity, and thinking outside the box. Engaging videos that are creative, artistic, or provide value will be the most popular and get you the best return on your investment. Focus on inciting emotion or helping your viewers rather than trying to sell your product, and you will be successful.

Think about the type of content that you normally see on your Facebook NewsFeed. A successful & engaging Facebook video ad will blend in to the landscape of Facebook and not be obtrusive. You don’t wan’t people to realize they are watching an ad until it’s too late, they’re already captured.

It will also be important to create videos that can tell a story visually, sound not required. Facebook video ads will play automatically without sound until the user chooses to unmute it. So make sure that the video you produce is enhanced by audio, but doesn’t require it to tell the story.

Videos that target a very specific audience will also be successful. There’s an infinite number of ways you can target Facebook audiences to see your video. You can target people who like your competitors Facebook page, and create a video that compares your product to your competition. You can also target people who like a certain sports team or activity, and work that interest into your video. The customization that is possible with Facebook ads should be mirrored by the video content that you create.

What Videos Will Not Be Successful with Facebook Ads Gimmicky, traditional push marketing videos that look like commercials will be ineffective with Facebook video ads. And since the consumer has the power to hide the ad, block you from advertising to them, or unlike your page in just once click, you want to be extra careful to make sure that your video is right for the audience you are targeting.

How To Run Video Ads Right Now You don’t need to wait for Facebook to roll out their official new video ads feature to start using video in your Facebook ads. All you need to do is post a video to your Facebook page, and then Boost the post.

The videos won’t automatically play like they will in official Facebook video ads, and the layout will look a little different, but the basic concept is the same. The bonus is that you can use videos that are longer than 15 seconds, although 15 seconds is an ideal length for posting to Facebook.

Hint: Go through the advertising page on your Facebook account to boost the post instead of boosting it from your page. You will get a lot more control of the where the ad is displayed and who it’s displayed to with the advanced features that are not offered with the simple version of boosting on the page.

Have you had success using video on Facebook or in conjunction with Facebook ads? Share your experience in the comments below.