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How To Add A Facebook Video Call To Action

How To Add A Facebook Video Call To Action

How To Add A Facebook Video Call To Action-8

Facebook has made a huge push this year to bring more videos to the platform. They know that video is very popular with their audience, and have released many new features to make video viewing and uploading quick and easy.

The latest feature that Facebook has released has huge benefits to businesses on Facebook who have invested in video production.

Now, pages can include a Facebook video call to action that includes a clickable link. The call to action and link show up at the end of the video.

This is HUGE for improving the ROI of your Facebook page.

Here is a step by step guide to creating a Facebook Video Call To Action and drive traffic to your website:

1. From your Facebook page, choose to upload Photos/Videos.

Step 1 Facebook Video Call To Action

2. Once your video is uploaded, click on the “Add A Call To Action” option.

Step 2 Facebook Call To Action

3. Choose the appropriate call to action from the options provided.

Step 3 facebook Video Call To Action

4. Choose the URL you would like to send people to through the call to action.

Step 4 Facebook Video Call To Action

5. Don’t forget to add your teaser text to the post.

Step 5 Facebook Video Call To Action

6. Click post, or schedule the video to post.

Here is what the Facebook video call to action looks like, displayed at the end of the video:

Facebook Video Call To Action Example

For more advanced Facebook administrators, using the Facebook Power Editor will give you a couple more customization options.

This new call to action feature pairs beautifully with the new Facebook video ads that are rolling out. And like we’ve mentioned before, the audience targeting that is possible with Facebook ads is a major reason to start investing in Facebook videos.

In our next blog we’ll share some tips on how to use this feature strategically to bring traffic to your site. Like us on Facebook so you don’t miss it!

New Facebook News Feed Makes Video a Priority

New Facebook News Feed Makes Video a Priority

facebook news feed video

Visual content in the form of photos and videos has emerged as the most valuable content on social media, and now it's even more important in the latest Facebook News Feed update. Facebook announced last week that they are releasing a completely new News Feed. Though Facebook has gone through many changes over the years, but the News Feed has stayed pretty much the same. In fact, this will be the first major update to the News Feed since 2006.

Facebook has made the purpose of this update very clear: to develop a visual ‘newspaper’ of the stories that are most important to you. In the new update, information will be organized into sections, and visual content such as photos and videos will be better featured and receive optimal screen time.

So what does this change mean for your business Facebook page? Here are 2 things you can do to take advantage of these new changes before your competition does:

Invest in Your Facebook Cover Photo

One of the changes in the new Facebook News Feed update is that when someone likes your page, your cover photo shows up in their friends News Feed. This gives you a massive amount of screen real estate for free, but if you don’t have a well done cover photo, you’ll miss out on this opportunity. Make sure your cover photo is a high resolution, professional image: either a photograph that demands attention or a branded graphic that has been professionally designed.

Your cover photo must pique the attention of the viewer will giving them a basic understanding of what you’re about. Think of the cover photo as being as important as a sign you would hang on your building - this is the online sign people will see that identifies you and draws passersby inside for a better look.

Invest in a Video Strategy

With the new Facebook News Feed update, video becomes just as important as images. If you aren’t currently using video on your Facebook page you need to start - NOW! Whether it is how-to videos, client testimonials, or your business’s version of the Harlem Shake (just kidding on that last one), videos are the key to getting more value out of your Facebook page.

A focus on visual content is where social media is headed, which makes sense because the brain translates images 60,000 times faster than text. Focus on these two areas in your Facebook strategy, and you will be well prepared to succeed as these new Facebook changes roll out over the next few weeks.

About Talking Head Studio Headquartered in sunny Orlando, Florida, Talking Head Studio is offers our full-scale video production services to local businesses and national clients alike.