Viewing entries tagged
corporate video

Business Documentary Film, Studio Adorn

Boudoir photography has been creating quite the buzz with wedding photographers in Orlando. It is often offered as an add on to wedding photography. They photographer will set up a photo shoot prior to the wedding and on the morning of the wedding day the bride will surprise her man with a little book of the photos taken during the shoot. It's also common for photographers to hold "boudoir bashes" and schedule shoots back to back at a local hotel located in Central Florida. When my friend and colleague, Sivan Rettew, from Sivan Photography announced she was adding boudoir photography to her services I was excited to see how she would approach the style. I've seen a lot of photographers put out raunchy boudoir photos. It is a style that should be classy and bring out the beauty of the women in front of the camera. This is what I love about Sivan's portfolio and it is also the atmosphere that she created at the studio she opened last year, Studio Adorn. It is located in West Orlando and available for photography shoots and offers a stress-free alternative to finding a classy hotel.

I sat down with Sivan and her husband Craig to find out more about the studio and what led them to open Studio Adorn.

10 Impressions a Poorly Produced Corporate Video Gives to Customers

10 Impressions a Poorly Produced Corporate Video Gives to Customers

corporate video first impressions

A corporate video is just as much a part of a company’s outward facing appearance as their website, office, and staff's appearance is. It reflects on the quality standards of the company and impacts its reputation. Poorly produced corporate videos can have a negative impact on how a company is perceived, and opens the door wide open for the competition.

Here are 10 impressions a poorly produced corporate video gives to that company's potential customers

  1. We do not value our appearance.
  2. We have low expectations for our employee & vendor’s performance.
  3. We favor the cheap and easy way out.
  4. We are not on the cutting edge of our industry.
  5. We do not have high quality standards for our products.
  6. We are not concerned with how we are perceived in the marketplace.
  7. We are not competitive. 8. We are not relevant & current.
  8. We are not concerned with our reputation.
  9. We are not concerned with our customer’s experience (read: customer service)
  10. In as much as a badly produced corporate video can negatively affect how a company is perceived, a professionally produced corporate video can instill consumer confidence in a brand even before a customer makes their first purchase.

A professionally produced corporate video tells potential customers that:

  1. We have pride in our company and our work.
  2. We take our appearance and reputation seriously.
  3. We are relevant & adapt to changes in our culture & industry.
  4. We value the experience our customers have with us.
  5. We have high expectations for ourselves.
  6. We are willing to go the extra mile.
  7. We have high standards for the quality of our products.
  8. We are a leader in our industry.
  9. What are your corporate videos telling your customers? Are they inspiring purchases & leads or are they instilling doubt and caution?

Corporate Video Tip: Shoot From Two Angles

Corporate Video Tip: Shoot From Two Angles

corporate video tip

There are a lot of things to think about when you are shooting an interview for your corporate video needs. Once you've worked hard to capture the attention of your audience, you don't want them to lose interest and not finish the video. Using two camera angles to shoot your corporate video is one way you can make sure your viewers watch until the end. Two camera angles give you more options for greatness! Here are some examples of how this production strategy improves your corporate video: It Hides Imperfections If your subject tends to ramble, or has a problem controlling filler words such as um or uh, having two separate camera angles makes it easy to edit those imperfections out, without the audience even noticing. If you had one angle, you would notice a jump in the shot where the subject was before and after the part that was edited out. With two angles, your editor has more material to work with. The viewer will never notice that the interview has been edited, and the quality of the video will be improved.

It Makes The Video Look Professional The TV shows and movies that we watch every day are shot from multiple camera angles. Using more than one camera angle for your video shoot will make the video look less homemade and more like a feature film that captures viewers.

It Makes The Video More Interesting Even if it's a simple interview, shooting from two angles ups the interest level on your video. The video becomes more dynamic because of the movement between the two camera angles throughout the interview, and holds the viewers interest longer.

The key to success with shooting from multiple camera angles is to have a great editor in post production. The end goal is to keep your viewer engaged and interested in the video until its completion, and shooting from two angles is a great production strategy to do just that.