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company youtube channel

Step By Step Guide to Creating a Company YouTube Channel - Part Six - Associated Website

Step By Step Guide to Creating a Company YouTube Channel - Part Six - Associated Website

youtube channel setup 6

In our final installment of this blog series about setting up your company YouTube channel, we are going to walk through some of the advanced options for your YouTube page, explain how they work, and teach you some best practices on how your company should set them up.

The settings we will be working from this week are located in Video Manager > Channel Settings > Advanced.

Channel Keywords

Filling out your channel keywords will give your channel more weight in search, because it is telling YouTube what your channel is about, and gives YouTube confidence in recommending your content to searchers.

how to use youtube channel keywords

However, channel keywords are just one piece of the puzzle when YouTube is deciding where to rank your channel in search. If you only fill out your channel keywords and don't do any of the other steps in this guide, you will not see significant results. All of the settings and information fields that YouTube provides work together to give the search engine a picture of what your channel is and what content to recommend.

Here are a few tips for using channel keywords: 

  • Limit yourself to 5-15 channel keywords.
  • Think about your content strategy and what videos you are planning on featuring on your channel. For example, if you're a gym and you plan on uploading videos containing advice on fitness routines, you may choose a keyword like 'fitness tips.'
  • Do research to find the best keywords. Go to YouTube's home page, and type in the first word of the keyword you are thinking about using. The auto-fill options will appear to show you what other people are searching for. In the previous example we chose 'fitness tips' as our keyword, but based on this research of auto fill options, we may be better off using 'fitness motivation' or 'fitness workout' as channel keywords. how to choose the right youtube channel keywords
  • Make sure your channel keywords are also in your About description. YouTube is looking for consistency with your explanations of what your channel is about. If the same keywords are showing up in multiple places on your YouTube channel, that looks good to YouTube and they feel confident recommending your videos in search results.
  • When uploading new videos to your YouTube channel, quickly reference your channel keywords and add any that are relevant to that video’s tags. Don’t add any that are not relevant, because like we have said before the bounce rate of your video affects it’s location in search. If the video is not what the viewer is looking for, they will stop watching early on in the video and this will negatively affect your ranking in YouTube search.

Associated Website

This is one of the most valuable features in your YouTube channel. The associated website feature allows you to add a clickable link to your company website as an annotation on any of your videos. What this means is, viewers don’t have to visit your channel or read the description of the video to find a link to your site, they can see it right where they are watching  - your video.

Using the associated website feature strategically will significantly increase the amount of traffic driven from your YouTube channel to your website.

how to use the youtube associated website feature

Setup of this feature actually started back in Part Four of our blog series, where we taught you how to verify your YouTube channel. If you don’t see this feature in the Advanced settings on your channel, it’s because you have not yet verified. Go back and read the Part Four blog for instructions on how to verify your channel.

If your channel is verified and in good standing, you will see the Associated Website feature in your advanced settings. Your next step is to go to Google Webmaster Tools and add your company website there if you have not already. To do this, go to http://www.google.com/webmasters/, sign in, click ‘Add a Site’ and follow the directions to verify that you own the site.

google webmaster tools to set up youtube associated website

Once you have added your site to Webmaster tools, go back to the advanced settings in YouTube and type the URL of your company website in the Associated Website field and click ‘Add.’

If you set up webmaster tools with the same Google account as your YouTube channel, this should complete the process. However is someone else has set up webmaster tools, or it’s on a different Google account, you will need to request verification.

When you get a green light, you have successfully added your company website and you are ready to start adding it to videos.

how to drive traffic to your website using youtube associated website feature

Once you have added an associated website, you can add it as a link on your videos through the Annotations feature. We will teach you more about how to use that feature in a later blog post. To see how the associated website feature works, watch or skip to the end of the video below and click our logo.

Here are a couple tips for using an Associated Website:

  • Since the link opens up in a new window, this is one that you can actually include at the beginning of your videos. Just keep in mind that when the link is clicked, the video will pause and the viewer will be taken to the new window. If they close out YouTube and don’t finish the rest of the video, it will count against your video’s view time. So if you’re going to have it at the beginning of the video, make sure the video is compelling enough to bring the viewer back to watch the rest.
  • Use the associated website feature strategically and have fun with it! Work with your video production company to determine where you are going to add the link. For example, in the video you could ask the viewer to click on a certain object or person to take them to your website. Just remember that for now, annotation links only work when viewing from a desktop browser, and not a tablet or smartphone.

If you have been with us since Part One  congratulations on completing your company YouTube channel setup! Now all you need to fill it with great video content. To get started creating compelling marketing videos for your YouTube channel, contact us today.

If your YouTube presence has improved significantly as a result of this blog series, we would love to hear your story over on our Facebook page.

 

About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients alike.

Step By Step Guide to Creating a Company YouTube Channel - Part Five - InVideo Programming

Step By Step Guide to Creating a Company YouTube Channel - Part Five - InVideo Programming

youtube channel setup guide

This week we're going to introduce a feature available to your company YouTube Channel called InVideo Programming, teach you how to set it up and show you some strategic ways you can use this feature to promote your business. To get started, you need to be in the Channel Settings, which you can get to by clicking on Video Manager and finding Channel Settings in the left sidebar. From there you will see the InVideo Programming option in the left sidebar.

Once you click in to InVideo Programming you will see two main sections, Branding Watermark and Feature Video.

Learn how to set up InVideo Programming for your company youtube channel

Branding Watermark

The Branding Watermark feature lets you display your company logo or other brand image overtop all of the videos that are uploaded to your company YouTube channel. If you are going to use watermarks for your videos, it's best to have your video production company add it in while they are editing in post production. That way it won't interfere with your content by coming in at the default time instead of right at the perfect moment. However, if it's a homemade video or the video was already finished without a watermark, you can still have YouTube add it to your video.

The benefit of using the Branding Watermark is that when a viewer rolls their mouse over the watermark, they have the option of clicking it to visit your channel. This is great for when your video shows up in search but the viewer hasn't heard of your company or hasn't yet visited your channel. It captures them and prompts them to connect further with your company channel by visiting it and subscribing. If your video production company adds a watermark during post production, you can still make it a link clickable to your channel, you will just have to do it in the annotations section for each individual video.

To add a Branding Watermark you will first need to upload the image you plan on using. Keep in mind this image will be going on all videos, so make sure it is universal to your channel and that it will be easy to see on all videos, no matter their coloring. The image is displayed as an opaque overlay, so YouTube recommends a transparent, monochrome image in a png file.

Once you have uploaded your image you can choose when to display the watermark and for how long. We recommend displaying it at the end of the video and here's why: YouTube keeps track of how long people are watching your videos. They track if people are watching the whole thing or if they are watching the first few seconds and then clicking away to something else (this information is available to you, too, in YouTube Analytics).

Every time someone watches your video until the end or for the majority of the length of the video, YouTube considers that a vote that the content is valuable and met that viewer's expectations for search. You want people watching to the end of your videos and not clicking away early so that YouTube knows your videos are popular and knows to move them up in search results. Placing the watermark at the end of the video instead of the beginning makes sure that the viewer won't click away to your channel before the video ends.

As for how long to display it, a good standard amount of time would be 30 seconds. If your videos tend to be short 60-90 second clips, 15 seconds would work. If they tend to be 15-30 minutes long, a one minute watermark would be appropriate.

Once you have determined the display time and duration, click update and your watermark will display on all of your company channel videos, even videos that have been previously uploaded.

Feature a Video

The InVideo Programming feature also allows you to overlay another video in the corner, so that when people are finished with the video they are watching, they have a suggestion of what to go on to next.

You have three options for what video to display here. You can,

  • Feature your most recent upload
  • Feature one of your uploaded videos
  • Feature any video on YouTube

As with the Branding Watermark, you also have the choice of when you want to display the feature video and for how long.  Like we mentioned above, it's best to display it at the end of the video so that you get the maximum amount of watch time for that video.

Featured Video also allows you to add a custom message above the title of the video to further entice the viewer to watch the video you suggest.

Keep in mind that this feature video will be the same over all your videos. Your goal with the featured video is to capture your audience so that they watch more of your content, and begin to get to know your company and develop a bond with it. If you choose one of your uploaded videos to feature, choose a video that has been professionally produced and that adds value for the viewer.

To remove either a Branding Watermark or Feature Video from your channel, just click the remove button.

Watch until the end of the short video below to see how InVideo Programming is displayed.

Next week we come to the end of our YouTube Channel series. You won't want to miss learning about a very important hidden feature available to your company YouTube channel to drive traffic straight to your website. See you next week!

Click here to go to Part Six...

 

About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients alike.

youtube setup guide part five - invideo programming

Step By Step Guide to Creating a Company YouTube Channel - Part Four

Step By Step Guide to Creating a Company YouTube Channel - Part Four

Company youtube channel 4

Catch up on what you missed in Part One, Part Two and Part Three. In this section of our YouTube setup guide, we'll focus on the settings of your company YouTube channel that will lead to success for your channel. We will show you how to verify your YouTube account so that you can take advantage of more advanced features that are protected by YouTube from spammers. We'll also teach you how to take advantage of default settings to optimize the branding and reach of your company YouTube Channel.

Step One: Verify Your Account You will start this section by going to http://www.youtube.com/account_features where the first option will be to verify your account status. You can also get there by clicking Video Manager, then clicking Channel Settings on the left sidebar.

Click the Verify button and you will be taken to a screen that allows you to verify one of two ways: Through a voice message or through a text message. Click your preference and follow the directions to complete the verification process.

youtube account verification, verify youtube account

YouTube asks you to do this to protect their community from abuse and spam bots. They'll use your phone number to check and see that the number is not connected to a large amount of YouTube accounts.

Now that you've verified, you'll notice that the features below that verification button are all enabled. These features will allow you to do even more with your account than the standard user, and play in to your overall YouTube strategy, so verification is an important step in setting up your company YouTube Channel. There are also a few steps in our setup guide coming up that you will not be able to complete if your channel is not verified.

Step Two: Set Up Your Default Settings Click on Defaults in the left sidebar and you will come to a page that has similar options as when you upload a video. This is where you can choose to have certain information auto filled for every video that you upload. These are all optional settings, you don't have to spend time here if it doesn't make sense for your strategy, but they do allow you to bring some continuity and branding to your videos.

Here are a few examples of when you would want to use default settings:

  • Category: If your videos are all centered around one broad topic, you can choose a default category that applies to all videos. For example if your organization is a nonprofit, you can choose 'nonprofits and activism' as your default category.
  • Title: If you use YouTube to broadcast a series of shows, you can include the name of the show in the title section. When you upload each individual video, you can add additional information that pertains to that episode, such as the topic, guest, date, or episode number. This ensures that the title will be included in every video, and that it will be the same spelling and formatting which is important for brand recognition.
  • Description: It's a great idea to add information about your company or your YouTube channel in the description of every video. We've chosen to add information about our company and services as a default description. When we upload a new video, the description for that video is put above this text. Note: You can also add your company Url here, so that it is included in ever description. Just be sure to include the whole URL like this: http://www.talkingheadstudio.com
  • Tags: Like categories, if there is a specific topic or theme that all of your videos share, you can add default tags to make sure they are included in all your videos. Of course, you will be able to add more when each individual video is uploaded. This is also a great place to establish your location. If your videos are all located in Orlando and your company serves the Orlando area, and Orlando Florida as a tag, or add YouTube's preferred location tag for Orlando: Orlando (City/Town/Village)
  • Video Location: Similar to using the Orlando Florida tag, if your videos and your business are located in Orlando, you can add Orlando as your video location. Type in Orlando, Florida or your specific address into this field and click search to make sure that your location marker is in the correct spot.

Note: These settings can always be changed on individual videos, so don't worry about these options being set in stone for every video. They just give you a good guide and starting point.

Next week, we will teach you how to set up even more features for your company YouTube Channel now that it is verified, including adding watermarks to every video, and adding a hyperlink to your website as a video annotation.

Click here to go to Part Five...

About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients alike.

 

 

how to setup a company youtube channel

Step By Step Guide to Creating a Company YouTube Channel - Part Three

Step By Step Guide to Creating a Company YouTube Channel - Part Three

company youtube channel setup guide part three

Catch up on what you missed in Part One and Part Two. In Part Three of our Guide to Creating a Company YouTube Channel, we will continue to perfect the visitor's view of the channel to increase video views and subscribers. We will pick up where we left off last time in the About section and teach you how to take advantage of an area called Featured Channels. We will also share tips for creating a Channel Trailer, and creating Sections and Playlists to fill your channel with content - even if you only have a few videos.

Step One: Choose Your Featured Channels

The default title of the section below the links and description on the About page is Featured Channels, but the title can be customized to suit your needs and how your company will use this section. We renamed ours "Orlando, Florida on YouTube" to feature YouTube accounts relevant to the community we serve. Basically, this section allows you to feature YouTube channels you choose by displaying them with their channel icon, name and number of subscribers. All you have to do to edit this section is to click on the pencil icon in the top right corner, then start adding channels.

A few suggestions on how your company can take advantage of this section:

  • Feature the YouTube channels of past or present clients.
  • Feature the YouTube channels of businesses you partner with.
  • Feature the YouTube channels of other departments within your company.
  • Feature local YouTube channels to establish your connection with the community you do business in.
  • Feature the YouTube channels of nonprofits or causes your company supports.
  • Feature the YouTube channels of organizations you are a part of, such as your local chamber of commerce.

Step Two: Create A Channel Trailer

A Channel Trailer is a video produced for the purpose of explaining to the viewer what your business is and what they can expect from your YouTube channel. Don't make the viewer draw their own conclusions about what your business does, tell them! Trailer videos are especially important because of the limited space for text on YouTube Channels. Having a trailer video allows your company to tell it's story with emotion and vibrance. Since this video will be the first video people see when they come to your YouTube channel, it should be a professionally produced video that is intriguing and indicative of the style of videos the viewer can expect.

A few tips for creating a channel trailer:

  • Keep it short. 30 - 90 seconds is ideal, or at least keep it under 5 minutes.
  • Don't make it a sales pitch. You'll turn off viewers immediately.
  • Encourage a call to action. Remember those decisions you made at the beginning of last week's guide?  Refer to them to decide what your call to action is going to be.
  • Use the InVideo programming option to guide viewers to the next video you want them to watch.
  • Get inspiration from Hollywood. They use trailers for movies to get people excited about the coming attraction. Your channel trailer should achieve the same effect.

It's very easy to add a Channel Trailer. Simply upload a video like you normally would. Then, go to your channel page and roll your mouse over the top right corner of the channel trailer section until the pencil icon appears. Click to change the trailer, then choose from the videos you've uploaded.

Note: Your Channel Trailer is only displayed to visitors who are not subscribed to your YouTube Channel. Subscribers do not see the Channel Trailer.

Step Three: Create Playlists

A playlist in YouTube is a collection of videos, either your own or those of another YouTube channel. These playlists can be displayed as collections of videos on the main page of your YouTube channel. When used strategically, they can guide visitors through your content to discover older videos or videos on certain topics.

Creating a playlist is very easy. Just go to the video that you want to add to a playlist, then click on the "Add To" tab below the video. From here you can create a new playlist by entering the name and clicking "Create Playlist", or you can add the video to an existing playlist.

Some examples of playlists to create are:

  • A video portfolio of your company's completed projects
  • Staff introduction videos
  • Event videos
  • Video testimonials
  • All videos about a certain product/service
  • Helpful tips or tutorial videos

Since playlists can include any YouTube video and doesn't just have to be a video you've uploaded, using playlists is a great way to make it look like there is a lot more content on your YouTube page than there actually is. For example, if you just started using YouTube but don't want to look like a newbie, creating playlists of other people's videos that relate to your business would be a great idea.

Playlists are also great for displaying videos that are about your business, but that you haven't actually uploaded yourself. For example, if you are a franchise and your corporate entity is on YouTube, you can curate a playlist of their videos along with the ones that your franchise has created. This will help you to still have branded content on your YouTube page and also will help your YouTube channel to look more robust and full of video content.

Step Four: Create Sections of Videos

Once you have created a few strategic playlists, now you can create sections to display them on your YouTube Channel. Below the Channel Trailer are sections where you can categorize and prioritize your videos for viewing.

On the right side you will see a pencil icon when you scroll your mouse over it. Clicking this icon allows you to edit a section. Scrolling to the bottom, you will see a button that allows you to "Add A Section."

First, you will choose the content you want to display. This can be one of those playlists that you created in Step Three, or it can also be:

  • A playlist someone else has created
  • Popular uploads (your videos with the most views)
  • Recent uploads
  • Videos you have liked on YouTube
  • Videos you have uploaded that share the same tag
  • Recent activities
  • Recent posts
  • Other channels

For most of these options you will be able to create a custom title for that section, for example "Project Portfolio" or "Meet Our Staff." Once you've created a title, choose which way you would like the videos to display, either horizontally in rows or vertically in columns, then click done.

Now that your YouTube Channel is optimized to look great to your visitors, in part four of our Guide to Creating a Company YouTube Channel we will teach you how to adjust the settings so that your YouTube channel gets more traffic, and also sends more traffic to your website. 

Click here to go to Part Four...

 

About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients alike.

Step By Step Guide to Creating a Company YouTube Channel - Part Two

Step By Step Guide to Creating a Company YouTube Channel - Part Two

creating a company youtube channel part two

Looking for Part One? Click here. In Part Two of our step by step guide to setting up a company YouTube channel, you are going to focus on the components that are seen by users: the description, images, and links to your other online properties. All of these edits can be done from the main page of your channel by clicking on the "My Channel" link.

how to setup company youtube channel settings

 

Step One: Decide on Your Purpose & Goals Before you start, you need to answer these questions for your company:

  1. Who is our target audience. Who do we want to watch our company videos?
  2. Why should our target audience watch our videos? What's in it for them?
  3. What's our conversion goal for people who watch our videos? Do we want them to subscribe to our YouTube Channel, watch another one of our videos, visit our website, follow us on Twitter, etc. This is the call to action you will use throughout the channel.
  4. What keywords do we want to show up for in Google and YouTube search?

Knowing these four things will help you easily make consistent decisions when going through the YouTube Channel setup process.

Step Two: Write a Channel Description  Write a concise description of your company and your YouTube Channel in 1000 characters or less. A good outline for your Channel description is:

  1. Who your company is and what they do.
  2. What kinds of videos and playlists viewers can expect to see on your company YouTube channel and why they should watch them (what's in it for them?).
  3. A call to action.

Use the keywords you came up with in step one in your channel description. If you're a local business, include the name of the city you're located in and/or the communities your company serves.

Once you've written your description, click on the "About" link when you're on your Channel page, and edit from there.

Step Three: Add Links It's great that YouTube gives you ample space to share and promote your website links as well as links to your other social media accounts. Take advantage of this area as best you can.

In the lower half of the About section when you are on your Channel is where you will add all of your links. In the first area, you can add custom links to your website, and certain pages within your website. The first link should be your main website, since it is the only link that will be displayed over your YouTube Channel Banner.

A few pointers on how to write a youtube channel about description

The rest of the custom links can be whatever you would like them to be. They can be links to the contact page on your website, or to a specific product you would like to promote. They can even mimic the navigation on your website.

In the Social Links area below, you will enter all of the links to your social media accounts. Make sure all of your social media accounts are represented here, so people can choose the platform on which they feel comfortable connecting with you. If a social media platform you use is not on this list, add it in the custom links section instead. We do this with LinkedIn, since it is not an option in the social links section.

Step Four: Add A Channel Icon If you added an avatar photo to your company Google+ page when you set it up last week, you can skip this step. But if you didn't, or for some reason you want your Google+ photo and YouTube photo to be different, just click on the current Channel Icon to upload your new image.

Channel icons are 800 x 800, and displays very small on the site so you'll want to make sure it is a simple, close up image. Your logo often works the best.

Step Five: Add Channel Art This is the trickiest part about the YouTube setup because the size of the Channel Art depends on what screen the viewer is currently using: mobile, desktop, tablet, or television.

Because of this, you'll want an image with a very concentrated focal point and a large background. Thankfully, YouTube offers a template that you or your graphic designer can use to create an image that looks great on any screen. You can download that template here: https://support.google.com/youtube/answer/2972003?hl=en

The best channel art is visually appealing that captures the attention of visitors and has minimal text.

If you're looking for an example of great Channel Art, check out the Orlando Magic's YouTube Channel: http://www.youtube.com/channel/UCxHFH-yfbhUrsWY4prPx3oQ

Next week we will continue with the YouTube Channel setup, and talk about the Channel Trailer feature, as well as how to beef up your YouTube Channel with content even if you only have a couple of videos.

Click here to go to Part Three...

About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients alike.