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business documentary

What Does Telling Your Business Story Really Mean?

What Does Telling Your Business Story Really Mean?

telling your business story

There’s a vague concept that a lot of people throw around (including us!) that sounds really great and pretty, but is also not very helpful to people who aren’t so clear on it’s meaning. The concept is telling the story of your business.

If you’ve been hanging around here for a while, you’ve heard us talk a lot about this, but we haven’t actually defined what it means or involves for the average business. Until today!

What does it mean to tell your business story? Telling the story of your business means to let people in on the journey your business is taking, from it’s conception to where it’s at in the journey right now.

It means sharing the things that have shaped your business. Your values, your culture, what’s important to you as a business.

It means sharing about the individuals and people that are dedicating their lives to growing your business and serving your customers.

Why Is It Important To Tell the Story of Your Business? When you first meet someone, you go through the typical getting to know you questions: where are you from, what do you do, etc. Those are important questions, and no doubt play a part in developing that initial connection with that person. But, anyone can tell you that just knowing those stats on a person doesn’t actually mean you have a basis for a relationship.

What really allows you to develop a relationship with someone is letting them in to your story. What drives you, what motivates you, what makes your face light up. What’s the most important thing in the world to you? What do you love doing in your free time? What makes you mad? What experiences do you share with the other person? These are things that, when we know them and understand them about each other, really solidify a bond between us, and develop a relationship.

The same is true in business. Telling your business story helps you to develop a bond of loyalty and trust with your customer, that keeps them coming back. They know why you do what you do and they know what to expect from you. And even if you mess up, they know your intentions and would rather stick it out with you than find someone else.

How to tell your business story.  There are many ways to tell the story of your business. When humans first started telling stories they were telling them person to person. Today this would be taking someone out to lunch and communicating with them about the values and story of your company in a one on one conversation.

Then, humans moved on to telling stories with pictures. Last week we talked about how smart businesses get noticed online by using pictures and images. Enlist the help of a professional photographer to create a photographic journal that tells the story of what goes on in your business.

After that was written language. You might already have a spot on your website or displayed in your stores that communicates your vision and values. Try searching your company for stories that perfectly align with your vision and values, and tell those stories on your company blog.

Then of course film and television entered the picture and we were (and still are!) glued to the screen. If you can’t sit down for a one on one conversation with someone and tell them about your business, video is the next best thing. Consider working with a video production company to create a business documentary that shows the history and the passion in your work.

We would love to hear from you. What does telling your business story mean to you? 

6 Inspiring Small Business Documentaries

6 Inspiring Small Business Documentaries

small business documentaries

There is a reason why your company exists - because it was someone’s dream, someone’s passion. It exists because someone worked hard, pushed through challenges, faced fear and doubt, to make that dream a reality.

Your business has a story to tell, and business documentaries are a great way to tell that story in an open, transparent way that captivates the audience.

Here are six inspiring small business documentaries that will leave you itching to tell the story of your brand to the world.

Meet Your Farmer - Chase Farm

Maine Farmland Trust commissioned these business documentaries to be made about it's local farms. This one shows how much hard work goes into running a local farm, and how rewarding it is for the family that runs it.

Chapman & Sons Bookbinders

This is a great short business documentary on the story of a 3rd generation bookbinding business located in West Texas, and how they have adapted and thrived even in the midst of rapid technological advancements.

9 Businesses

This business documentary profiles 9 small businesses located in the heart of Detroit. The film tells the story behind each business, and shows importance of small businesses as the foundation of communities.

The Shoe: Stillwater Shoe Repair

A good pair of shoes has a story to tell, and this shoe repair shop in Stillwater, Oklahoma is no different. Business documentaries can capture the passion of a business owner in the twinkle of their eye when they talk about the service they offer…something that is hard to accomplish in words.

Small is Beautiful

This whimsical business documentary profiles the owner of a small cheesecake shop in Liverpool, and the story of how her international travels sparked her career in cheesecake.

Studio Adorn

We recently filmed this business documentary for our clients at Studio Adorn, who saw the rise in popularity of the boudoir photography niche and took it to the next level by creating a relaxing and comfortable studio retreat. The film is able to show the class and elegance with which they conduct business, which sets the bar high for their competitors.


Business Documentary Film, Studio Adorn

Boudoir photography has been creating quite the buzz with wedding photographers in Orlando. It is often offered as an add on to wedding photography. They photographer will set up a photo shoot prior to the wedding and on the morning of the wedding day the bride will surprise her man with a little book of the photos taken during the shoot. It's also common for photographers to hold "boudoir bashes" and schedule shoots back to back at a local hotel located in Central Florida. When my friend and colleague, Sivan Rettew, from Sivan Photography announced she was adding boudoir photography to her services I was excited to see how she would approach the style. I've seen a lot of photographers put out raunchy boudoir photos. It is a style that should be classy and bring out the beauty of the women in front of the camera. This is what I love about Sivan's portfolio and it is also the atmosphere that she created at the studio she opened last year, Studio Adorn. It is located in West Orlando and available for photography shoots and offers a stress-free alternative to finding a classy hotel.

I sat down with Sivan and her husband Craig to find out more about the studio and what led them to open Studio Adorn.

Marketing Strategies that Work: Business Documentaries

After years and years of pushy marketing, your customers have most likely become cynical towards direct advertising tactics, and have found many ways to essentially protect themselves from being bombarded by nonstop marketing messages. But, there is one type of marketing tool that is still effective amidst this skeptical environment, and that is the Business Documentary.

James Schramko, Founder of SuperFastBusiness, recently interviewed Australian corporate filmmaker Ryan Spranger on his podcast about the effectiveness of business documentaries. In the podcast, Spanger outlined 10 steps to creating a great business documentary:

  1. Decide if a business documentary is the right marketing tool for your audience.
  2. Be very clear about who your audience is by creating a profile for your typical audience member.
  3. Figure out what challenge that audience member is up against that you can help them overcome.
  4. Understand the logical and emotional motivations that would cause your audience to purchase a product like yours.
  5. Arrange to film a client testimonial as a representation of those logical and emotional motivations that your target audience member is experiencing.
  6. Establish credibility and trust with your client by educating them on the video testimonial process.
  7. Ask the right questions to elicit the information you are looking to include in the business documentary.
  8. Develop a B-roll of specific shots to include in the documentary that backs up the content.
  9. Spend time connecting the dots and polishing the film in post production editing.
  10. Develop a clear strategy on how you will distribute the video.

To see how these ten steps are put in to practice, here is an example of a business documentary we recently filmed for local Orlando company Entech Creative:

To listen to the full podcast with Ryan Spranger, click here. If you’re interested in finding out more about how to create a business documentary for your company, contact us.


About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients alike.