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business documentaries

How to Overcome 4 Communication Barriers Using Public Relations Videos

How to Overcome 4 Communication Barriers Using Public Relations Videos

How to Overcome 4 Communication Barriers Using Public Relations Videos

Communication between your company and the public can sometimes be a tricky endeavor. Public relations videos help to simplify and clarify communication, and is a critical tool for businesses. Here are four ways that public relations videos can improve your company’s relationship with the public: Explain difficult topics Videos are great for explaining difficult topics. For example, if you have a new business concept that is not familiar to your target audience, creating an explainer video is a great way to simply and easily show them how your business will benefit them.

Videos are also helpful if you have a product that is full of different features, or is prone to being misused. Creating a how to video, or a series of how to videos on proper use of the product will help improve customer satisfaction, and reduce the amount of time spent with customer service representatives.

Deliver a consistent message Especially in times of crisis, it is important to be able to deliver a consistent message that explains the position of your business, the intricacies of the crisis, and the solutions you are putting into action.

Present a positive public image Because video is an experience of sight, sound and movement, it can go a long way towards swaying the opinion of its viewers. This is great for creating a positive image of your business in the minds of your audience. Business documentaries and customer testimonials are simple videos that any business can create to establish a positive reputation for a business, or improve upon a negative perception of the business.

B Roll footage One of the best uses for public relations videos is providing b roll footage to media outlets, to go out with requests for media attention for your business. The media knows that there’s more value in video than written word these days. Being able to provide b roll footage for news stories makes their job easier, and makes it easier for them to say yes to your proposed story.

Are videos a part of your public relations strategy?

6 Inspiring Small Business Documentaries

6 Inspiring Small Business Documentaries

small business documentaries

There is a reason why your company exists - because it was someone’s dream, someone’s passion. It exists because someone worked hard, pushed through challenges, faced fear and doubt, to make that dream a reality.

Your business has a story to tell, and business documentaries are a great way to tell that story in an open, transparent way that captivates the audience.

Here are six inspiring small business documentaries that will leave you itching to tell the story of your brand to the world.

Meet Your Farmer - Chase Farm

Maine Farmland Trust commissioned these business documentaries to be made about it's local farms. This one shows how much hard work goes into running a local farm, and how rewarding it is for the family that runs it.

Chapman & Sons Bookbinders

This is a great short business documentary on the story of a 3rd generation bookbinding business located in West Texas, and how they have adapted and thrived even in the midst of rapid technological advancements.

9 Businesses

This business documentary profiles 9 small businesses located in the heart of Detroit. The film tells the story behind each business, and shows importance of small businesses as the foundation of communities.

The Shoe: Stillwater Shoe Repair

A good pair of shoes has a story to tell, and this shoe repair shop in Stillwater, Oklahoma is no different. Business documentaries can capture the passion of a business owner in the twinkle of their eye when they talk about the service they offer…something that is hard to accomplish in words.

Small is Beautiful

This whimsical business documentary profiles the owner of a small cheesecake shop in Liverpool, and the story of how her international travels sparked her career in cheesecake.

Studio Adorn

We recently filmed this business documentary for our clients at Studio Adorn, who saw the rise in popularity of the boudoir photography niche and took it to the next level by creating a relaxing and comfortable studio retreat. The film is able to show the class and elegance with which they conduct business, which sets the bar high for their competitors.

 

Business Documentary Film, Studio Adorn

Boudoir photography has been creating quite the buzz with wedding photographers in Orlando. It is often offered as an add on to wedding photography. They photographer will set up a photo shoot prior to the wedding and on the morning of the wedding day the bride will surprise her man with a little book of the photos taken during the shoot. It's also common for photographers to hold "boudoir bashes" and schedule shoots back to back at a local hotel located in Central Florida. When my friend and colleague, Sivan Rettew, from Sivan Photography announced she was adding boudoir photography to her services I was excited to see how she would approach the style. I've seen a lot of photographers put out raunchy boudoir photos. It is a style that should be classy and bring out the beauty of the women in front of the camera. This is what I love about Sivan's portfolio and it is also the atmosphere that she created at the studio she opened last year, Studio Adorn. It is located in West Orlando and available for photography shoots and offers a stress-free alternative to finding a classy hotel.

I sat down with Sivan and her husband Craig to find out more about the studio and what led them to open Studio Adorn.

Marketing Strategies that Work: Business Documentaries

After years and years of pushy marketing, your customers have most likely become cynical towards direct advertising tactics, and have found many ways to essentially protect themselves from being bombarded by nonstop marketing messages. But, there is one type of marketing tool that is still effective amidst this skeptical environment, and that is the Business Documentary.

James Schramko, Founder of SuperFastBusiness, recently interviewed Australian corporate filmmaker Ryan Spranger on his podcast about the effectiveness of business documentaries. In the podcast, Spanger outlined 10 steps to creating a great business documentary:

  1. Decide if a business documentary is the right marketing tool for your audience.
  2. Be very clear about who your audience is by creating a profile for your typical audience member.
  3. Figure out what challenge that audience member is up against that you can help them overcome.
  4. Understand the logical and emotional motivations that would cause your audience to purchase a product like yours.
  5. Arrange to film a client testimonial as a representation of those logical and emotional motivations that your target audience member is experiencing.
  6. Establish credibility and trust with your client by educating them on the video testimonial process.
  7. Ask the right questions to elicit the information you are looking to include in the business documentary.
  8. Develop a B-roll of specific shots to include in the documentary that backs up the content.
  9. Spend time connecting the dots and polishing the film in post production editing.
  10. Develop a clear strategy on how you will distribute the video.

To see how these ten steps are put in to practice, here is an example of a business documentary we recently filmed for local Orlando company Entech Creative:

To listen to the full podcast with Ryan Spranger, click here. If you’re interested in finding out more about how to create a business documentary for your company, contact us.

 

About Talking Head Studio Talking Head Studio is an Orlando video production company offering full-scale video production services to local businesses and national clients alike.