If your business runs a Facebook page, you know what a challenge it can be to reach a significant portion of your existing fans and potential customers. There is so much content on Facebook these days that it’s hard to get your content to stand out.
In fact, most businesses have seen their reach decline over the past year. The pages who have actually seen their reach increase have one thing in common: they regularly post video content.
What should that tell businesses running Facebook pages? That they need to adapt to changing trends and get more creative with their content.
Facebook’s newest feature is the perfect opportunity to do just that. It’s called Facebook Live, and it allows you to broadcast live video to your fans right in their Newsfeed. It also allows you to interact real time by showing you comments from your fans on your live video.
But the best part is, Facebook Live promises even better reach than standard videos!
Facebook Live provides unprecedented access to your customers, and it also reaches huge amounts of your fans, much more than regular posts. Facebook itself has come out and said that Facebook Live videos are prioritized at the top of people’s Newsfeeds. That means more people will see your Facebook Live videos than any other type of content you post.
While Facebook Live is still in it’s infancy, pages are reporting that they are reaching up to 10x the number of people that they normally do with their posts.
Facebook Live videos also draw a significant amount of engagement, especially when they are use interactively to communicate with fans. And we know that when an individual likes or comments on your content, the Facebook algorithm shows your posts more often in their Newsfeed. So not only do Facebook Live videos have greater reach, they can also help improve the overall reach of your page.
So how do you get started with Facebook Live? For now, Facebook Live is only available on mobile devices or through the Facebook Live API. Most Facebook Live videos are shot on mobile devices, and therefore are often shaky, and have distracting audio, lighting, and framing issues.
But there is another option that savvy businesses are taking advantage of to create high quality live broadcasts and increase their effectiveness even more. It’s the option to work with a production company to host the live broadcast on your page through the Facebook Live API and their professional equipment.
Talking Head Studio is one of the few production companies offering this service. We’ll make sure your Facebook Live stream reflects the professionalism and dedication to quality your business stands for.
Whether it’s a product launch, Q & A session, webinar, or behind the scenes video, let Talking Head Studio make it a home run for your business and your Facebook presence. Take a look at a recent Facebook Live broadcast we produced for our clients at Maximized Living.
Click here to learn more about our live streaming services or contact us today and let’s discuss how we can elevate your Facebook Live videos and get the results you’re looking for.