For companies wanting to utilize video and social media in their marketing plan, Instagram is the perfect platform!
This social media network allows you to connect with over 600 million monthly users by posting both videos and photos. According to Hootsuite, Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day.
Need more convincing? According to Instagram, users like 4.2 billion posts daily. Not to mention, by the end of 2017 over 70% of U.S. companies will use Instagram for marketing. You don’t want to get left behind.
Our favorite aspect of Instagram, as I’m sure you can guess, is the platform’s video capabilities. Options include:
- Up to 60-second videos
- Multi-video posts
- 24-hour disappearing videos
- Live videos
These features combined with the shift in customer preference toward videos position Instagram as the perfect platform for companies to use in their marketing strategy.
While such a large user base means more potential customers, it also introduces a new challenge. How do you make your company stand out against competitors in a field oversaturated with content? In order to create engaging, honest, and appealing videos for Instagram, you should:
1. Start with a goal
2. Tell a story
3. Get professional production help
4. Remember the social in social media
5. Expand your reach
6. Experiment with new features and ads
It takes hard work to create content that captivates your audience, gets them to stop scrolling, and successfully communicates your message. But don’t get overwhelmed! We’ve created an e-book with more detailed video marketing tips and best practices. Our e-book, JUMPSTART YOUR VIDEO MARKETING WITH INSTAGRAM, will help you produce quality content your clients want to see and, more importantly, want to share.