Video is an effective business tool for more than just marketing. Companies are now relying on video to improve internal communications. In fact, 93% of internal communications teams now see videos as an important tool.
Video can help you get the attention of employees, and explain lengthy or difficult subject matter with ease; making it more likely that the intended viewer will comprehend the message.
Videos can also improve internal communications by allowing companies to be more consistent and uniform in their communications, so that everyone is getting the same message in the same way.
Some examples of ways that companies can use video to improve corporate internal communications are:
- Compliance training
- Major meetings
- Continuing education
- Corporate news
- Safety training
- Replace or coincide with lengthy, complicated documents
The key to communicating effectively with video is to create well produced videos that are interesting, engaging, and relatively brief. They also need to be distributed well so that they are easy to find by employees.
Have you used video to improve communication in your company? Share your story!