Are you considering switching up how your brand approaches content marketing? There may be more benefits than you might think.
Three words: Video marketing works. The numbers speak volumes about how utilizing video for content marketing can increase engagement, retention rates, SEO efforts and so much more.
1. Stronger Consumer Engagement
Would you agree that you’re more likely to stop and watch a video versus reading a wordy post? That’s because video has proven to capture more consumer attention than other mediums. And all you can really ask for is the attention of your audience, right?
According to the Content Marketing Institute, audiences are 10 times more likely to engage, share and comment on video content than social posts. So, when you’re considering a new marketing strategy to increase awareness, remember what your audience wants to see.
2. Higher Retention Rates
Luckily, social media networks work in your favor by automatically playing videos without having to click them. The key to getting your consumers engaged and willing to continue watching is up to the content you’re sharing. But, since its a video you’re giving them, they’re already going to be more likely to watch.
Video content marketing has proven to have higher retention rates because you’re sharing a story with your audience they can relate to. Video also increases click-through rates in emails. They’re simply more engaging and effective.
3. Increased SEO Efforts
Think about it: The more people engage with your videos, the more likely they are to engage with your brand. According to Comscore, adding a video to your website can increase the chances of appearing on the front page of Google by 53 times. This all depends on analytics, however.
By producing video content marketing, you’re able to see the numbers of who shared your video, the number of times it was watched and the click-through rate. All in all, this allows you to know what’s working and what’s not-- which gives you an opportunity to increase SEO efforts.
If you’re interested in telling the story of your business, contact us today. We’d be happy to help you use video content marketing to elevate your brand.