Plus 6 Facebook Live Best Practices
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Plus 6 Facebook Live Best Practices
If your business runs a Facebook page, you know what a challenge it can be to reach a significant portion of your existing fans and potential customers. There is so much content on Facebook these days that it’s hard to get your content to stand out.
In fact, most businesses have seen their reach decline over the past year. The pages who have actually seen their reach increase have one thing in common: they regularly post video content.
What should that tell businesses running Facebook pages? That they need to adapt to changing trends and get more creative with their content.
Facebook’s newest feature is the perfect opportunity to do just that. It’s called Facebook Live, and it allows you to broadcast live video to your fans right in their Newsfeed. It also allows you to interact real time by showing you comments from your fans on your live video.
But the best part is, Facebook Live promises even better reach than standard videos!
Facebook Live provides unprecedented access to your customers, and it also reaches huge amounts of your fans, much more than regular posts. Facebook itself has come out and said that Facebook Live videos are prioritized at the top of people’s Newsfeeds. That means more people will see your Facebook Live videos than any other type of content you post.
While Facebook Live is still in it’s infancy, pages are reporting that they are reaching up to 10x the number of people that they normally do with their posts.
Facebook Live videos also draw a significant amount of engagement, especially when they are use interactively to communicate with fans. And we know that when an individual likes or comments on your content, the Facebook algorithm shows your posts more often in their Newsfeed. So not only do Facebook Live videos have greater reach, they can also help improve the overall reach of your page.
So how do you get started with Facebook Live? For now, Facebook Live is only available on mobile devices or through the Facebook Live API. Most Facebook Live videos are shot on mobile devices, and therefore are often shaky, and have distracting audio, lighting, and framing issues.
But there is another option that savvy businesses are taking advantage of to create high quality live broadcasts and increase their effectiveness even more. It’s the option to work with a production company to host the live broadcast on your page through the Facebook Live API and their professional equipment.
Talking Head Studio is one of the few production companies offering this service. We’ll make sure your Facebook Live stream reflects the professionalism and dedication to quality your business stands for.
Whether it’s a product launch, Q & A session, webinar, or behind the scenes video, let Talking Head Studio make it a home run for your business and your Facebook presence. Take a look at a recent Facebook Live broadcast we produced for our clients at Maximized Living.
Click here to learn more about our live streaming services or contact us today and let’s discuss how we can elevate your Facebook Live videos and get the results you’re looking for.
What you wear on camera can make a huge impact on the ROI of your video.
Whether we like it or not, what we wear impacts our message. It gives viewers unspoken information about our professionalism, trustworthiness, and credibility.
You don’t only need to dress for your audience, you need to dress for the camera as well. Although camera technology is very advanced, what you see in person will still be captured differently by a camera and displayed differently wherever it is played. That’s why it’s important to understand what types of clothing will translate well on camera.
Going on camera knowing that you look good can ease your nerves a bit, so we’ve put together a list of what to wear and what not to wear to look your best on camera.
Choose an appropriate clothing style for your industry and the message you would like to convey. Since you may not know when or where the video will be shared, wear timeless pieces that are not specific to one season (such as sweaters or shorts).
Choose well tailored clothing that is not too baggy, too revealing, or moves easily (you don’t want to constantly be adjusting your clothing on camera). Avoid low neck lines or other distracting details.
If you are going to wear a skirt, make sure it is long enough to not be distracting. Pull a chair in front of the mirror and sit down in the skirt to make sure the length is appropriate, and that you will be comfortable without feeling the need to pull it down to adjust the length.
Keep style choices simple and classic, and avoid making a fashion statement if you want people to pay attention to your message.
Choose well fitted clothes for your body type. If you are wearing a suit, make sure that it is fits well in your natural stance. Art of Manliness has a good visual guide to follow.
Colors to avoid
White makes you look washed out or glow, and not in a good way. Black, especially near the face is too harsh and can suck up the rest of the color in the shot, making you look larger than you really are on camera, or making you blend in with the background.
Bright red or orange can bleed on camera, can make your face look flush, and is distracting.
Avoid green at all costs if you are shooting in front of a green screen, otherwise this could happen to you!
Colors to choose
Pastels, natural tones, blue, purple, beige, grey, burgundy, coral, maroon. Consider doing some research on what colors compliment your skin tone best.
Solid colors generally work the best on camera. Avoid small patterns, designs and stripes on clothing since they can be difficult for the camera to pick up.
Also avoid very large patterns that can be distracting. Do not wear clothing with logos or brands on it, unless it’s your company logo.
Clothes should be free of wrinkles. Consider wrinkle free fabrics or having your chosen outfit professionally pressed before the shoot.
Choose breathable, light fabrics to avoid sweating under studio lights. Ladies be sure that fabrics are not too light to the point where they may be seen through.
Avoid large statement jewelry that can be distracting, accessories that make noise when they move, or accessories that interfere with your microphone.
Also avoid shiny pieces such as large diamonds, sequins or other shiny embellishments on clothing that can catch and reflect light. Keep jewelry conservative and simple if you would like people to focus on your message.
If you wear glasses, consider wearing contact lenses or glasses with glare proof lenses for the shoot if possible. Avoid tinted glasses or sunglasses.
When in doubt, ask for a second opinion from someone you trust to give you honest and sound wardrobe advice. Also, bring a back up outfit just in case your first choice isn’t up to par.
Never underestimate the importance of great clothing choices for your on camera interview. It can make a huge difference in how people view you and your company, and how they hear and retain your message.
For more tips, check out our blog post on How to Prepare for an On Camera Interview.
The start of the new year is always exciting. It’s time to start fresh, make new goals, and hit the ground running. If your goal is to ramp up your video marketing this year, here are several video production tips to keep in mind throughout the process.
2014 was a huge year in online video. In fact, video was the driving factor in a lot of decisions that consumers and brands made online. As video continued to rule the conversation online this year, here are a few of it’s breakout moments.