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User Experience for Websites Part 3

User Experience for Websites Part 3

Excellent video is at the center of the best websites, the ones that are pleasing to visit and effective at converting visitors into customers. But the first concern is having a great website. Even if you have fantastic video marketing campaigns, if your potential customers can't quickly understand what you do or how you can help them, your efforts to market to them may’ve been fruitless from the start.

User Experience for Websites Part 2

User Experience for Websites Part 2

Excellent video is at the center of the best websites, the ones that are pleasing to visit and effective at converting visitors into customers. But the first concern is having a great website. Even if you have fantastic video marketing campaigns, if your potential customers can't quickly understand what you do or how you can help them, your efforts to market to them may’ve been fruitless from the start.

User Experience for Websites Part 1

User Experience for Websites Part 1

Excellent video is at the center of the best websites, the ones that are pleasing to visit and effective at converting visitors into customers. But the first concern is having a great website. Even if you have fantastic video marketing campaigns, if your potential customers can't quickly understand what you do or how you can help them, your efforts to market to them may’ve been fruitless from the start.

3 Brilliant Ways to Boost Your SEO with Video

3 Brilliant Ways to Boost Your SEO with Video

It can be extremely challenging to get your website to rank in search results, and you need every tool at your disposal to be able to out rank your competition.

 

Here are three ways that video can help your website improve it’s visibility in search:

 

Host your videos directly on your website

YouTube is a great social tool for video, and you should absolutely upload your videos there, but you should not use YouTube to embed videos on to your website if you can help it.

 

Instead, host your videos on your website and create a video site map so that search engines will include the video thumbnail along with the link to your website.

 

Search results with a video thumbnail get clicked more often and can catapult you to the top of search results, especially for search queries that don’t have any other videos to compete with.

 

For more tips on adding video to your website, read our blog on How To Add Video To A Website The Right Way.

 

Make your videos embeddable to build backlinks. 

When you make the videos hosted on your website embeddable, other people can share them on their websites and link back to your website.

 

These links back to your site tell search engines that the content on your site is valuable because it is being linked to by several other websites.

 

Backlinks give your site credibility in search engines that can improve your position in search results.

 

Add videos to reduce your bounce rate

When people “bounce” off your website, meaning only stay for a couple seconds and then leave, it tells search engines that the content on your website is not relevant for that search term.

 

Videos can help reduce bounce rates by providing visitors with video content which is compelling and takes time to watch, keeping people on your website longer and reducing the bounce rate.

Four Signs That It's Time to Work with a Video Production Company

Four Signs That It's Time to Work with a Video Production Company

Has your organization been putting off working with a video production company and taking advantage of the many benefits of video? There are many ways to utilize video to improve your bottom line, from increasing sales to decreasing operating costs. Here are 4 signs that you may need the help of a video production company:

Your website traffic is low  If your website traffic is low, you may have a problem showing up in search engines or you may not have anything interesting that is drawing people to your website. Video can change both of those for your organization. As we’ve mentioned before, video is a great tool for improving your search engine rankings, and regularly adding new video content gives people a reason to visit your website and maybe even share it with someone else.

Your customer service department is swamped  If your customer service department is dealing with a heavy case load on a daily basis, your organization may be struggling to provide the proper assistance and care to your most important customers - the ones you already have! One reason could be that there are concepts or instructions related to your product that are difficult for your customer to understand. Video provides a great way to address common customer service issues consistently and quickly, in a way that is easy to access and easy to understand. Your customers will thank you!

minute of video million words
minute of video million words

The cost of training & continuing education for your employees is too high If you’re organization is looking for a way to lower training and continuing education costs for your employees, video can be a great option. With a professionally filmed, produced, and edited training video, you can provide thorough and consistent training to all of your employees, no matter when or where they are hired.

You have a reputation problem online  If your organization has been the victim of a soiled reputation, video can help redeem it. Coming back from a bad reputation, especially online, can take a lot of work. Video can help you tell your story in an authentic and transparent way, making even your harshest critics see you in a new light. Video can also infuse some positive content into search results where negative content about your organization currently dominates.

Have you pursued video as a solution for any of these problems? How has working with a video production company improved your business? Share your thoughts in the comment section below!