Sharing your stories, tips and successes through video can showcase your Chiropractic clinic more than you think. Here are a few ways you can connect with new patients through video marketing.
1. Exposure Through Video
According to Render Forest, 70% of marketing professionals report that video converts better than any other medium. This is important to keep in mind seeing as the chiropractic industry is vastly diverse in that each practice uses different methods and approaches for their patients. Utilizing video to highlight your distinctions and successes will set you apart from the clinic down the street and lead to new patients seeking your expertise.
If you’ve never really experimented with video marketing before and you’re not getting the patient volume you’re hoping for, there could be an area of opportunity for utilizing video to spread awareness and entice patients with your unique story.
The video below is an example of a client who started his practice because of his life-changing experience with a chiropractor as a teenager. His story resonates with patients and the goal was to share his story to new patients so they recognize his passion and why he strives to provide his patients with the best care possible. The result of the video has been increased patient engagement and retention. View it here:
2. Hot-Seat Videos For The Office
Once a patient walks in the door, what are you doing to keep them occupied and educated? Industry magazines are the norm, but going one step further by showcasing branded videos will help to build credibility, inform patients about your clinic and give them an idea of what they can expect from their experience.
Branded and informative videos are beneficial to have for educational video marketing purposes because they help inform the viewer while in the office about health tips and trends, and other potential services or products that could be of use to the patient.
3. Patient Stories
Your patient’s stories speak louder than your marketing message alone. They’re honest opinions from real people who have the power to influence your audience in a more relatable way. At the end of the day, it doesn’t matter how well you market your clinic if the message you’re sharing doesn’t actually align with your patient’s experience.
Below is an example of a client who wanted to increase clinic exposure by utilizing a patient story to convey the message:
4. Micro-Videos For Advertising
If you’re really looking to get your clinic more exposure, creating a micro-video for advertising purposes can be a highly effective strategy for getting your name and message out there. Your audience is already on social media and they’re likely using social networks to obtain references and explore chiropractic options.
By producing a 15-second micro-video that embodies the message of your office, you’ll be able to target and connect with potential patients in your area. Micro-videos are the perfect length to both raise awareness, spark interest and keep your message in front of them during the decision-making process.
5. Educational Videos That Encourage A Healthy Lifestyle
Do you have a pamphlet you give out that reminds patients of healthy living habits? What about papers that remind them of exercises to do at home? Nowadays, there’s a more efficient and environmentally-friendly way to share this information. By creating a video for each process or procedure, you can share the links with patients digitally or you can have them on your website for everyone to benefit. These videos offer a more interactive way to communicate your message, educate your audience and free up your time to concentrate on what you do best.
Use our infographic below to keep these key benefits in mind: