Video is an extremely effective marketing and sales tool that many businesses overlook. If you are debating on whether or not to make the investment into creating videos for your products, here are five reasons why you should sell your products with video: People Like Video
It's no secret that people are drawn to video. It allows them to be in two places at once, and gives them a window into another part of the world. In this case, it allows them to be in your store checking out your product without leaving their home or office. Video allows you to bring your product right to the consumer's doorstep.
Video Builds Trust
You have probably had the experience of ordering something sight unseen based on a description and photo, only to be disappointed by the quality, size, or something else about the product. With a product video, you are able to show that the product works, the size to scale, and any other features that your consumer might be concerned about. Product videos build trust that if the consumer purchases your product, they will get exactly what they think they're getting.
Video Shows Your Confidence In Your Product
You're not afraid to bring this one dimensional product photo and description to life and demonstrate why your customer should by the product. This shows that you don't rely on the vagueness of a website page to sell your product, but that you are going the extra mile to prove that this product is what you say it is and will meet the need of the consumer.
Video Answers Questions
A well made product video is as good as your customer standing in your store browsing your products. Even the most well thought out written descriptions could be missing some information the customer would like to know about a product, but with video you are able to give a virtual tour of the product, often answering your customers questions about the product and bringing them closer to the sale.
Video Sets You Apart From Your Competition
Using video to sell a product raises the expectation level of your customers when they go to compare your products with your competition. You answer their questions, show that you have confidence in your product, and build trust with your customer that they now expect when they go shopping elsewhere.
About Talking Head Studio Headquartered in sunny Orlando, Florida, Talking Head Studio offers full-scale video production services to local businesses and national clients alike. Click here for more information on Talking Head Studio's video production services.