Video is essential for businesses in 2015. 

 

Consumers are seeking out video content and are expecting it from companies like yours. 55% of people watch video online everyday, and 78% watch it every week.

 

And it’s not just B2C businesses. 59% of senior executives say that if text and video were both available on a topic, they would prefer to watch the video [Forbes].

 

YouTube is a powerful tool for providing video to customers on demand, yet it is still underutilized by many companies and organizations.

 

Here are three reasons why your company should start a YouTube channel ASAP:

 

Your YouTube channel is the go to library of essential videos about your organization.

 

Even if video is not an active part of your marketing plan, your company should have a few essential videos for those who are looking for them.

 

You don’t have a lot of time in front of your customers, so make that time count. 

 

With one minute of video equal to 1.8 million words, it allows you to communicate everything you want to say to your customers in the limited amount of time you have their attention.

 

Use YouTube to house testimonials, FAQ videos, and most importantly a mini documentary video about your company. This video tells people everything you want them to know about your company and equips your sales team to educate your prospects on the value you bring to them. 

 

Videos on a YouTube channel allow your company to broaden it’s reach.  

 

With over 1 billion active users, YouTube is the most popular video site on the internet and the third most popular search engine.

 

Videos uploaded to YouTube have the ability to rank on their own in search engines, and in many cases they rank higher than written content. Videos uploaded to YouTube are also very easy to share on social media.

 

With reach like that, having a few key videos on a branded YouTube channel will grow brand awareness and dramatically increase the chances that your company will be found online. 

 

Youtube videos can be embedded on your website, which can increase conversation rates.

 

When you upload videos to a YouTube channel, it is very easy to embed them into your website. And according to studies by Comcast, visitors that watch video stay an average of two minutes longer on a site and are 64% more likely to purchase.

 

How many more conversions would your site get if visitors were there for an extra two minutes?

 

The good news is that it's easy to get your channel up and running and getting results for your business. Contact us and let's chat about your YouTube channel.