Smart businesses that are getting noticed online have one important tool at their disposal: a photographic journal of their business.
A photographic journal of their business allows them to have the photos on hand to communicate quickly, which is a major advantage in the fast paced world of the internet and social media.
With it being just as easy to share text as it is images online, a smart business is equipped with photos to share at just the right time to make a big impact. How big of an impact?
This infographic highlights just how important photos and visual content is to your marketing strategy online:
Infographic by MDG Advertising
If you’re looking to be more flexible and have more impact online, enlist a professional photographer to capture the humanity and stories of your business in photos.
Here are 10 types of photos to include in the photographic journal of your business:
1. Head shots of key employees. Especially if they are charged with communicating on LinkedIn with business prospects, or putting their photo on business cards, in presentations, or in email signatures…you want to make sure they are represented by a great head shot. Aim to take a few different shots: standard, at their desk, and in action.
2. Your building. Even if your customers don’t generally visit you at your location, it’s nice for them to be able to put a face to a name, or a building to a name in this case. Sharing a photo of where you do business enhances your authenticity and transparency.
3. Your equipment. Do you have specialty equipment that you use to do your job? Showing your customers the resources and tools you have on hand to get the job done further demonstrates your expertise and your value to the customer.
4. Your products. You don’t have to photograph every product, but you should at least have professional photographs of your best sellers that are ready to be included in social media posts or marketing materials at a moments notice.
5. Philanthropy and community outreach. You should have photos of your company participating in activities that support the community. Not to show off your good deeds necessarily, but to bring awareness to the causes that your company is passionate about. These types of photos show your community mindfulness and selflessness, and make your company more appealing to work with.
6. Events. Does your company have an event that it hosts every year, or even every week? This is a great opportunity to capture photos and moments to share long after the event is over.
7. Out in the field. You naturally want to have photos of work actually being done. Whether that is in the field, during the manufacturing process, or in the office, these types of action shots will showcase your work and experience.
8. Employees on the front lines most likely to interact with customers. Especially when your relationship with the customer starts online, maintaining that familiarity will go a long way towards developing your relationship and trust with the customer.
9. Finished projects. Another way to show off your expertise and experience is by sharing photos of your finished projects. Having an extensive portfolio of finished projects to share can give you a huge advantage over your competitors.
10. “Vintage” shots. Having old photos of your business in digital form and ready to share are great to have. They allow you to share the story of your business, from where you came from to where you are now, through trends like “Throwback Thursday” or “Flashback Friday” on social media.
Are you looking to create a photographic journal of your business? Send us a message to get moving on the photographic journal of your business.